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Topic: social advertising

Adam Bain as Next Twitter CEO? Agency Players Are Split on His Candidacy

Which is surprising, given his industry popularity

Who will lead Twitter after Dick Costolo steps down as CEO on July 1? Some of the possible external candidates being bandied about today seem like longshots, chiefly Facebook COO…

With Facebook's Instant Articles, Publishers Contemplate a Social-First World

New feature could alter the industry

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles made plenty of publishers' hair stand on end this morning anyway. And why…

How Tecate Reached 93% of Its Hispanic Target Audience on Facebook

Stylish creative helped, but retargeting was huge

While some brands have touted Facebook's advertising capabilities in recent years, other marketers and researchers have criticized the social giant, so it can be difficult to figure out if paid…

Viacom Is Trying Something New for Cable Upfront Season

As viewing habits change, the young-skewing cable outfit leans on social

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what…

Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels

Launch partners Cosmo and CNN are already selling ads

Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice,…

Twitter Bolsters Audience-Based Ad Targeting

Marketers can create lists from email addresses and mobile numbers

Twitter has expanded its tailored audiences capabilities, with some of the tools designed to let Promoted Tweet advertisers more easily create consumer segments and manage existing lists not only with…

Big Brands Are Driving Facebook and Twitter's Mobile Ad Explosion

CPG and automotive jump aboard

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and app-install players to big brands, according…

Google's New Ads Will Include Familiar Faces

Search giant follows a Facebook tactic that has alarmed privacy advocates

Meet the new face of Google advertising: You. The search giant, in the grand tradition of social advertising pioneered by Facebook, will plaster users’ profile photos from Google+  next to brands…

Coming Soon: Ads on Instagram

Facebook-owned company promises to take it slow

Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if…

Daily Show's Jason Jones Doesn't Follow Grandma on Foursquare

He brings the funny in new Holiday Inn Express campaign

Holiday Inn Express today launched a social media-heavy campaign that's anchored by the witticisms of comedic actor and Daily Show correspondent Jason Jones. While the 40-year-old has appeared in commercials…

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