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Topic: social advertising

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Twitter Bolsters Audience-Based Ad Targeting Marketers can create lists from email addresses and mobile numbers

Twitter has expanded its tailored audiences capabilities, with some of the tools designed to let Promoted Tweet advertisers more easily create consumer segments and manage existing lists not only with…

September 16, 2014, 6:07 PM EDT

Big Brands Are Driving Facebook and Twitter's Mobile Ad Explosion CPG and automotive jump aboard

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and app-install players to big brands, according…

July 30, 2014, 4:16 PM EDT

Google's New Ads Will Include Familiar Faces Search giant follows a Facebook tactic that has alarmed privacy advocates

Meet the new face of Google advertising: You. The search giant, in the grand tradition of social advertising pioneered by Facebook, will plaster users’ profile photos from Google+  next to brands…

October 11, 2013, 11:44 AM EDT

Coming Soon: Ads on Instagram Facebook-owned company promises to take it slow

Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if…

October 3, 2013, 4:39 PM EDT

Daily Show's Jason Jones Doesn't Follow Grandma on Foursquare He brings the funny in new Holiday Inn Express campaign

Holiday Inn Express today launched a social media-heavy campaign that's anchored by the witticisms of comedic actor and Daily Show correspondent Jason Jones. While the 40-year-old has appeared in commercials…

June 24, 2013, 1:04 PM EDT

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