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Topic: social advertising

Instagram Has Now Sold Ads to 500,000 Brands After a Huge 6-Month Run

Promote button simplified boosting posts

It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook. Instagram is…

Snapchat Advertising Data Reveals What Kinds of Brands Have Bought Into the App

Activewear marketers lead the way

Brands want to learn anything they can about Snapchat, and researcher L2's latest report on the mobile platform offers new data points. Check them out below: 1. How brands have been purchasing Three…

Adobe Upgrades Ad Capabilities for Real-Time Creative, Mobile and Video

Clients will be able to better target consumers

Adobe Systems is practically in a digital arms race to create the best marketing software services around, going up against the likes of IBM, Oracle, Salesforce and other big players. So now,…

Digital Advertising Revenue Jumped 20% in 2015, According to IAB Report

And mobile is driving its growth

Digital advertising revenues reached $59.6 billion in the United States during 2015, marking a 20 percent jump compared to the year before, according to the Interactive Advertising Bureau's annual study…

Facebook Just Debuted Video for Its Growing Suite of Lead-Generation Ads

Ramps up game for finance, car and insurance brands

Facebook today added video to its lead-generation advertising offerings that should attract financial brands, automakers, insurance companies and real estate players. It is including a call-to-action button within the video…

Here's Why Nerd-Minded Brands Should Consider Imgur on Super Bowl Sunday

Targeting those who tune the game out

If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong. The social-media site, which is…

How a Popular Show on USA Has Given Lexus a Big Lift

'Suits' boosts brand awareness 22 percent

Lexus has partnered with the USA drama Suits for all five of its seasons. And with the summer finale airing tonight at 9 p.m. ET, the network is sharing a…

Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

Macy's and Harman praise the effort

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.…

Adam Bain as Next Twitter CEO? Agency Players Are Split on His Candidacy

Which is surprising, given his industry popularity

Who will lead Twitter after Dick Costolo steps down as CEO on July 1? Some of the possible external candidates being bandied about today seem like longshots, chiefly Facebook COO…

With Facebook's Instant Articles, Publishers Contemplate a Social-First World

New feature could alter the industry

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles made plenty of publishers' hair stand on end this morning anyway. And why…

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