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Topic: Social ads

Here's Why Nerd-Minded Brands Should Consider Imgur on Super Bowl Sunday

Targeting those who tune the game out

If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong. The social-media site, which is…

Facebook's Messenger App Quadrupled in Under 2 Years to 800 Million Monthly Users

Fastest-growing of last year

Facebook today said that more than 800 million people were using its Messenger app on a monthly basis at the end of 2015. Since being released in August 2011, Facebook Messenger…

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

Making co-op easy for retailers

For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and…

Here's a Buyer's Guide to Ad Targeting on 8 Social Platforms

The latest options from Facebook to Snapchat to Whisper

We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one…

Here's How a Toyota Marketer Is Already Using Facebook's New Twist on Multimedia Ads

Mixing video and static images

Facebook announced a group of noteworthy ad products earlier this week, including TRP buying, brand-awareness optimization, mobile polling and video carousel promos.  One of the first players to utilize the video-carousel…

Here's Exactly How Facebook's New TV-Inspired, Surprisingly Old-School Ad Buying Works

Network wants to move past seeming arrogant and automated

Facebook has been consistently courting ad agencies and brands since vp of global marketing solutions Carolyn Everson came over from Microsoft four and a half years ago. It seems like her team…

How Twitter Autoplay Ads Are Giving Goosebumps a Big Lift in Online Buzz

Interactive clips get results

Autoplay video advertising is becoming increasingly commonplace, though Twitter's offering to marketers is still only a couple months old.  Sony has been running Twitter autoplay ads for the fall release of…

Here's How Facebook Is Turning Its Local Ad Unit Into a Customer Service Channel

And ramping up messaging features

Facebook is letting users respond to local-awareness ads with private messages, turning the promos into customer-service tools. The feature, which evidently will not be available to national brands, includes a…

With Facebook's Instant Articles, Publishers Contemplate a Social-First World

New feature could alter the industry

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles made plenty of publishers' hair stand on end this morning anyway. And why…

As #Scotus Trends, LGBT Group Innovates on Twitter and Enlists Snapchat Stars

Effort likely foreshadows 2016 presidential marketing

The Human Rights Campaign today became the first political brand to use Twitter's "Buy Now" button, which debuted in September. And the group—which advocates for LGBT rights—teamed up with two…

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