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Topic: social

Amid Facebook's Price Volatility, What Is the Value of IPG's Remaining Stake? Here's one estimate

When Interpublic sold half of its Facebook stake last year, it appeared company chief Michael Roth left some money on the table for an entity with a $100 billion valuation…

May 22 2012

Oh, the Humanity! When Brands Become Publishers Social publishers urge brands to be 'more human'

The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton…

May 15 2012

Millennial Moms Don't Let Sex Get in the Way of Smartphone Use Survey shows moms stay connected from bathroom to bedroom

It's no secret that moms are a tech-savvy bunch, but you might be surprised to learn exactly how they’re using their digital devices. According to a new survey from Meredith’s…

May 09 2012

Internet Week Brings Together the Brains, the Tech Sessions, conferences kick off Monday throughout NYC

Internet Week, a slate of showcases, conferences and workshops around New York City spanning the depth and breadth of the tech industry, kicks off May 14. The annual gathering this year…

May 08 2012

The Weather Channel Launches Redesigned Site For its 30th birthday, the network's digital arm gets a face-lift

The Weather Channel, long known for its local weather on the 8s and soothing elevator music, turns 30 today. To celebrate, the company is giving Weather.com a major face-lift centered…

May 02 2012

Publishers Get Ready for Facebook Timeline Brands look for silver lining in forced switch

Ready or not, at 3 p.m. March 30, every brand on Facebook will be forced to switch its fan page to the new Timeline format, which replaces users' history and…

March 30 2012

Skechers to Incentivize Product Reviews Through Rewards Program Shoe brand working with PowerReviews on effort

Skechers.com features 60,000 total product reviews and 32,500 questions and answers. Now the footwear brand is looking to let consumers monetize that content. Soon members of the Skechers Elite rewards program…

March 21 2012

The Young Influentials Adweek picks 20 under 40 who are wicked smart and rebooting your world

In the domains of media, marketing and technology, to be merely young and successful isn’t so remarkable. But to be influential—seriously influential—is something else altogether: to imagine the truly new…

March 19 2012

Brands Lag in Use of Social Media Campaigns need to move from "likes" to engaging

Yesterday’s panel of marketing executives at the Online Publishers Association’s second annual Social Media Day opened with a question from moderator Curtis Hougland, the founder of social firm Attention: How…

March 07 2012

MTV Debuts Social TV Mobile App at Mobile World Congress Partners with AKQA to target youth across the pond

Television may soon regain its place as a social linchpin—at least for those in MTV's youth demographic. Gone (for the most part) are the days when family members would gather…

February 28 2012

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