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Topic: social

NowThis to Launch Education Series With Actress Allison Williams

Hires former MTV CMO as first marketing chief

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian…

BuzzFeed Is Now Getting 7 Billion Content Views a Month

'Tasty' network already up to 360 million

Despite a stage overloaded with emojis, BuzzFeed's NewFronts presentation was refreshingly simple and free of the bells and whistles buyers are likely to be inundated with over the next two weeks. BuzzFeed's…

These Are the Oscar Ads and Moments Viewers Paid Attention to the Most

At home, people loved Leo's win and Kohl's ads

It may not have won Best Original Song, but Lady Gaga's show-stopping performance of "Til It Happens to You" from The Hunting Ground documentary was the top moment during a…

Twitter Makes Direct Messaging and Consumer Feedback Easier for Brands

Delta and Starbucks are on board

Airlines and retailers often tout Twitter's real-time, customer service capabilities, so they should be happy to learn that the social platform just made their jobs a little easier. Twitter today…

Here Are the Ads That Won The Super Bowl on Facebook

Overall engagement down from last year

While Facebook had a rough night with its Sports Stadium feature, brands on the 1.5 billion user-strong social network still scored during the Big Game, with Hyundai leading the way. The…

Facebook's Sports Stadium Is Having a Rough Super Bowl

And users are airing frustrations on Twitter

The Carolina Panthers are down 13-7 at halftime of Super Bowl 50, but Facebook might have had a worse first half. The social giant launched Sports Stadium a couple weeks ago…

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

Sundance's digital confab focuses beyond the interruptive past

In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well…

Facebook Just Launched Its Own Version of Twitter's Moments, but Just for Sports

Social giant hits the gridiron

The imitation game between Facebook and Twitter continues. Facebook this morning launched Sports Stadium, which at first glance appears to be its own version of Twitter's Moments, but specifically for sports.…

Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV

Instagram next for expanded service

For nearly three years, Nielsen has been measuring the social conversation around TV shows—but only on Twitter. Now, as it faces increased scrutiny over its ability to accurately measure how many…

How Angie Tribeca's Marketing Perfectly Matched the Show's Satirical Tone

Finally, a show about cops

For audiences growing weary of the tired genre of cop dramas, TBS has something new for you: a cop drama. Or maybe not. TBS's new series, Angie Tribeca, is full of the…

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