Sochi Games | Adweek
Advertisement

Topic: Sochi Games

LeBron Helps Samsung Videos Score in Another 'Galaxy' Brand is No. 1 on the charts again

Samsung Galaxy can do no wrong, it seems, when joining forces with the sports world. For the second week in a row, the electronics brand tops the VideoWatch/VidIQ YouTube brand…

February 28, 2014, 6:00 AM EST

Check Out Tide's Extensive Vine Push for the Olympics P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

February 21, 2014, 2:24 PM EST

Winter Olympics Update: NBC Is In the Pink With ratings guarantees nailed down, network begins selling inventory held back for ADUs

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink. According to NBC…

February 12, 2014, 4:13 PM EST

Nothing Can Stop The Walking Dead AMC’s zombie apocalypse drama tops the Olympics, everything else on TV

The midseason premiere of AMC’s The Walking Dead did its usual number on the rest of the TV landscape, scaring up 15.8 million viewers and a whopping 8.2 rating in…

February 10, 2014, 3:29 PM EST

New Girl, Brooklyn Nine-Nine Come Back Down to Earth Super Bowl sugar rush wears off quickly

For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion. According to Nielsen fast national data, the two shows that aired immediately after Super…

February 5, 2014, 7:00 PM EST

NBCU Olympic Ad Revenue Is Snowballing Report sees Peacock booking more than $1 billion in Sochi sales

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the…

January 23, 2014, 11:22 AM EST

Axe's Make Love, Not War Scores in Social Media Few Olympic sponsors resonating on YouTube yet

Axe is know for its racier fare. But its latest ad, the sly/sweet Make Love, Not War seems to have pleasantly surprised many YouTube viewers last week, as it generated…

January 22, 2014, 1:16 PM EST

P&G Olympic-Themed Tearjerker Soars on YouTube Meanwhile, CES continues to resonate on VideoWatch charts

The Olympics are coming. Time to bawl. As the Sochi Winter Games are just a few weeks away, marketers are already out in force, offering up spots like this brilliant, heart-tugging…

January 15, 2014, 11:31 AM EST

YouTube Rolls Out Olympics Hub Features athlete profiles though partnership with U.S. Olympic Committee

NBC has the Olympics streaming rights locked up for the rest of the decade. So YouTube is going for the next best thing. On Tuesday, the Google-owned video platform will launch Youtube.com/teamUSA,…

January 7, 2014, 9:00 AM EST

Broadcast Spend Drops 18 Percent to $4.18 Billion in Q3 Olympics, political comps put the squeeze on network TV

The sugar rush of last year’s Summer Olympics and political spend has given way to the inevitable crash, as third-quarter advertising expenditures were down significantly from Q3 2012. According to a…

December 16, 2013, 2:03 PM EST

Advertisement