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Topic: Sochi Games

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV…

LeBron Helps Samsung Videos Score in Another 'Galaxy'

Brand is No. 1 on the charts again

Samsung Galaxy can do no wrong, it seems, when joining forces with the sports world. For the second week in a row, the electronics brand tops the VideoWatch/VidIQ YouTube brand…

Check Out Tide's Extensive Vine Push for the Olympics

P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

Winter Olympics Update: NBC Is In the Pink

With ratings guarantees nailed down, network begins selling inventory held back for ADUs

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink. According to NBC…

Nothing Can Stop The Walking Dead

AMC’s zombie apocalypse drama tops the Olympics, everything else on TV

The midseason premiere of AMC’s The Walking Dead did its usual number on the rest of the TV landscape, scaring up 15.8 million viewers and a whopping 8.2 rating in…

New Girl, Brooklyn Nine-Nine Come Back Down to Earth

Super Bowl sugar rush wears off quickly

For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion. According to Nielsen fast national data, the two shows that aired immediately after Super…

NBCU Olympic Ad Revenue Is Snowballing

Report sees Peacock booking more than $1 billion in Sochi sales

NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the…

Axe's Make Love, Not War Scores in Social Media

Few Olympic sponsors resonating on YouTube yet

Axe is know for its racier fare. But its latest ad, the sly/sweet Make Love, Not War seems to have pleasantly surprised many YouTube viewers last week, as it generated…

P&G Olympic-Themed Tearjerker Soars on YouTube

Meanwhile, CES continues to resonate on VideoWatch charts

The Olympics are coming. Time to bawl. As the Sochi Winter Games are just a few weeks away, marketers are already out in force, offering up spots like this brilliant, heart-tugging…

YouTube Rolls Out Olympics Hub

Features athlete profiles though partnership with U.S. Olympic Committee

NBC has the Olympics streaming rights locked up for the rest of the decade. So YouTube is going for the next best thing. On Tuesday, the Google-owned video platform will launch Youtube.com/teamUSA,…

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