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Topic: Soccer

Tim Howard Stumps for Marriott in One of His First Brand Deals Since the World Cup Hotel courted the U.S. goalie quickly after star turn

After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that…

August 19, 2014, 9:30 AM EDT

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics 'Tomorrow Starts Now'

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for…

July 17, 2014, 4:02 PM EDT

Ad of the Day: Samsung's Sci-Fi Soccer Epic Reaches Its Final Chapter After 8 months, the Galaxy 11 finish their game for the fate of Earth

Samsung Mobile's epic sci-fi soccer battle, which has been playing out in big-budget videos since last November, has finally reached its conclusion. "The Match Part 2," released this week as a…

July 17, 2014, 1:23 PM EDT

Major League Soccer Is Using World Cup Fever to Score New Fans CMO Howard Handler lays out his game plan

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim…

July 13, 2014, 7:56 PM EDT

Inside ESPN's Social Media War Room During the Most Tweeted Sporting Event Ever Germany-Brazil shattered all World Cup expectations

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely…

July 9, 2014, 3:07 PM EDT

5 Funny Tweets at Brazil's Expense During World Cup Embarrassment Germany's rout draws plenty of humor

There's no crying in World Cup soccer, unless you want to end up a meme. Brazil fans lamented an epically bad first half—down 5-0 midway in the match—in its semifinal 7-1…

July 8, 2014, 5:58 PM EDT

Univision Streaming Video Stops Being Free on Friday Ratings set records, but digital will require a cable sub from now on

It's going to be harder to watch the World Cup on Univision at your desk come Friday. And if you have Comcast, you're out of luck completely. Univision, which had the…

July 2, 2014, 6:01 AM EDT

ESPN Breaks Record as Fans Watch Instead of Working Linear viewership lags behind Ghana, Portugal matches, digital soars

ESPN metered market numbers for yesterday's 12 p.m. match between the U.S. and Germany got a 6.3 rating, including an hour of pregame starting at 11 a.m. That's great, considering…

June 27, 2014, 11:38 AM EDT

Fans Still Cheering for World Cup Branded Videos No matter what you call it, everyone has football/soccer fever

With the World Cup in full swing, fans can't get enough of soccer-themed content. Nike's The Last Game ad—which features animated versions of Portugal's Cristiano Ronaldo, Brazil's Neymar da Silva Santos…

June 20, 2014, 5:00 PM EDT

Landon Donovan Is a Good Sport About His World Cup Snub in This Great New Ad EA Sports gives soccer star a bathrobe and a PlayStation

Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports. Instead of participating in the world's…

June 19, 2014, 3:04 AM EDT

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