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Topic: Soccer

Check Out 9 of the Year's Best Written, Directed and Produced Videos

Watch Awards production winners set the industry's bar

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the…

Sorry, USA. It's Jamaica in the Gold Cup Final, and They're Celebrating With This Ad

FCB Garfinkel work for Tourist Board

Fans of the U.S. Men's National Team are still reeling from the team's shocking semifinal loss to Jamaica in soccer's Gold Cup. But you can't stay mad at Jamaica for…

Univision Deportes Brings Fantasy Soccer to the U.S.

New league based on Mexico's Liga MX

Univision Deportes is looking to capitalize on the burgeoning and lucrative world of fantasy sports, launching a fantasy soccer league in the U.S. Univision Deportes Fantasy marks the first time the…

Alex Morgan Will Be the First Female Cover Star for EA's FIFA Video Game

U.S. soccer player cracks gender barrier

Female sports stars often don't get as much money, endorsements or respect as their male counterparts. But in a nice victory for women's soccer, Electronic Arts is poised to announce…

How New York City Football Club Is Building Its Brand One Fan at a Time

Our Q&A with the soccer franchise president

Can Tom Glick put soccer fans and sponsors in a New York state of mind? He's giving it his best shot as president of Major League Soccer's New York City…

UPDATED: Women's World Cup Final Draws Record-Breaking Audience to Fox

Americans' victory marks most-viewed soccer game in U.S. history

The United States' 5-2 win over Japan to capture its third Women's World Cup title drew 25.4 million viewers to Fox on Sunday night, according to Nielsen. UPDATE: That massive audience…

What Globally Ambitious Brands Can Learn From Manchester United's Marketing Playbook

Lessons from soccer's savvy ambassadors

Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition. Over the…

How Heineken’s Special Blend of Storytelling and Science Won the Day

Brewer takes home Cannes' top marketing award

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in…

Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

Companies attract vitriol amid indictments, abuses

It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have…

Fox Sports Had Quite a Surprise for the U.S. Women's Soccer Team on Mother's Day

Visit from their moms

Mother's Day surprises were aplenty this weekend, including a big one for the U.S. women's World Cup soccer team. Due to their demanding schedules, it's been years since many of the…

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