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Topic: Soccer

New York City FC's First Brand Spot Is a Gritty Paean to the City It Calls Home

Johannes Leonardo takes us inside the soccer team's new ad

When Major League Soccer began play in 1996, those of us who lived in New York City had only one team to root for—the New York/New Jersey MetroStars. But despite…

Cristiano Ronaldo's New Charity App Lets You Post Selfies With Him, Topless or Otherwise

Each download benefits Save the Children

If selfies are the ultimate expression of digital narcissism, soccer star Cristiano Ronaldo is doing it all wrong.  Ronaldo's new smartphone app, CR7Selfie, seems appropriately vapid on first blush—it lets you…

Ad of the Day: McDonald's Brings Nations Together in Outdoor Ads for Euro 2016

BETC fosters a sense of unity

Scenes of fan violence have been quite brutal during Euro 2016, which kicked off in France last week. But McDonald's is doing its part to broadcast a message of peace…

Why Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in Milan

Key ingredient in a special contest

Here's a fun if punishing way to get people to think about the ingredients in your beer. Heineken, the official beer of the UEFA Champions League, with help from Publicis Italy,…

FIFA Sponsors Demand Independent Oversight and 'Cultural Change'

Letter comes ahead of group's transparency discussions in Zurich

Once again, FIFA's sponsors have voiced their displeasure with the way the global soccer organization is handling its affairs amid an ongoing corruption scandal. Today, five key sponsors—Adidas, Anheuser-Busch InBev, Coca-Cola,…

FIFA Suspends Embattled President Sepp Blatter and Several Top Officials

Less than a week after sponsors demanded action

Less than a week after four major sponsors called for embattled FIFA president Sepp Blatter to resign immediately, the global soccer organization, which stages the World Cup competition, has suspended…

Coca-Cola, Visa, McDonald's, Anheuser-Busch Demand That FIFA's Sepp Blatter Resign

Move by the soccer group's sponsors appears coordinated

FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are keeping silent…

Check Out 9 of the Year's Best Written, Directed and Produced Videos

Watch Awards production winners set the industry's bar

Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the…

Sorry, USA. It's Jamaica in the Gold Cup Final, and They're Celebrating With This Ad

FCB Garfinkel work for Tourist Board

Fans of the U.S. Men's National Team are still reeling from the team's shocking semifinal loss to Jamaica in soccer's Gold Cup. But you can't stay mad at Jamaica for…

Univision Deportes Brings Fantasy Soccer to the U.S.

New league based on Mexico's Liga MX

Univision Deportes is looking to capitalize on the burgeoning and lucrative world of fantasy sports, launching a fantasy soccer league in the U.S. Univision Deportes Fantasy marks the first time the…

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