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Topic: Soccer

Fox Sports Had Quite a Surprise for the U.S. Women's Soccer Team on Mother's Day

Visit from their moms

Mother's Day surprises were aplenty this weekend, including a big one for the U.S. women's World Cup soccer team. Due to their demanding schedules, it's been years since many of the…

Snapchat and Univision Deportes Partner to Bring Soccer to Millennials

Platform allows USA-Mexico match to reach Hispanic audience on social media

Want to tune in to tonight's USA vs. Mexico soccer match? Head to Snapchat. The social media platform and Univision Deportes are working together to share highlights from tonight's game, which…

Spanish Soccer Magazine's Ludicrous Loop Ads Put Dancing in Terms Men Can Understand

What's your excuse?

Good news, soccer-obssesed dudes—it turns out if you can kick the ball, you can dance too, at least, as long as you also have a little help from a film…

New Stars, Teams and Sponsors Signal Soccer Has Staying Power in the U.S.

Heineken among four new major-league backers

On Sunday, football stars Kaká and David Villa will face off in Orlando Citrus Bowl Stadium, kicking off the Major League Soccer season in front of a sold-out, 60,000-person crowd.…

Tim Howard Stumps for Marriott in One of His First Brand Deals Since the World Cup

Hotel courted the U.S. goalie quickly after star turn

After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that…

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics

'Tomorrow Starts Now'

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for…

Ad of the Day: Samsung's Sci-Fi Soccer Epic Reaches Its Final Chapter

After 8 months, the Galaxy 11 finish their game for the fate of Earth

Samsung Mobile's epic sci-fi soccer battle, which has been playing out in big-budget videos since last November, has finally reached its conclusion. "The Match Part 2," released this week as a…

Major League Soccer Is Using World Cup Fever to Score New Fans

CMO Howard Handler lays out his game plan

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim…

Inside ESPN's Social Media War Room During the Most Tweeted Sporting Event Ever

Germany-Brazil shattered all World Cup expectations

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely…

5 Funny Tweets at Brazil's Expense During World Cup Embarrassment

Germany's rout draws plenty of humor

There's no crying in World Cup soccer, unless you want to end up a meme. Brazil fans lamented an epically bad first half—down 5-0 midway in the match—in its semifinal 7-1…

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