Topic: Soccer
Listen up, wankers. Two British soccer fans would like a word. While their French counterparts are spending their time moronically knee-skidding through wheat fields, the fans of Manchester United and Manchester…
The perils of hero worship notwithstanding, Puma chief marketing officer Antonio Bertone doesn’t think man’s love for sport is unhealthy—especially when compared to our obsession with celebrities, “Teen Mom and…
Extra investment in Discovery U.S. Hispanic is paying off: the division's flagship network, Discovery en Español, is pulling in a major advertiser with its original content in the form of…
I learned two things from this Cheil USA ad for the Samsung Galaxy Note—namely, that Samsung has an Olympic Games ambassador, and that it's David Beckham. Who else would it…
Nike had a huge advertising success at the 2010 World Cup with "Write the Future," the epic soccer spot that won the 2011 Film Grand Prix at Cannes for Wieden…
Bad news for all the hot women of the Ukraine and Poland: Your vaginas are going to need proximity alarms when England's soccer team comes to town. That's the idea…
It’s been a big week of deals for British broadcaster ITV. It is to buy the Channel Islands’ commercial TV broadcaster, Channel Television, and has secured the rights to broadcast…
Looking to boost your pro soccer team's attendance levels? It's as easy as one, two, three: 1) Film an X-rated movie about horny zombie women and include lots of your…
Executives at Major League Soccer believe they offer the most compelling All-Star Game format in all of American sports. For better or worse, they may be right. On Wednesday night, for…
Umbro is coming out with its new Cosmos Blackout sportswear—a collection of black-on-black items celebrating the classic (and recently relaunched) New York soccer team of the 1970s. To promote it,…
