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Topic: Soccer

How New York City Football Club Is Building Its Brand One Fan at a Time

Our Q&A with the soccer franchise president

Can Tom Glick put soccer fans and sponsors in a New York state of mind? He's giving it his best shot as president of Major League Soccer's New York City…

UPDATED: Women's World Cup Final Draws Record-Breaking Audience to Fox

Americans' victory marks most-viewed soccer game in U.S. history

The United States' 5-2 win over Japan to capture its third Women's World Cup title drew 25.4 million viewers to Fox on Sunday night, according to Nielsen. UPDATE: That massive audience…

What Globally Ambitious Brands Can Learn From Manchester United's Marketing Playbook

Lessons from soccer's savvy ambassadors

Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition. Over the…

How Heineken’s Special Blend of Storytelling and Science Won the Day

Brewer takes home Cannes' top marketing award

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in…

Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

Companies attract vitriol amid indictments, abuses

It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have…

Fox Sports Had Quite a Surprise for the U.S. Women's Soccer Team on Mother's Day

Visit from their moms

Mother's Day surprises were aplenty this weekend, including a big one for the U.S. women's World Cup soccer team. Due to their demanding schedules, it's been years since many of the…

Snapchat and Univision Deportes Partner to Bring Soccer to Millennials

Platform allows USA-Mexico match to reach Hispanic audience on social media

Want to tune in to tonight's USA vs. Mexico soccer match? Head to Snapchat. The social media platform and Univision Deportes are working together to share highlights from tonight's game, which…

Spanish Soccer Magazine's Ludicrous Loop Ads Put Dancing in Terms Men Can Understand

What's your excuse?

Good news, soccer-obssesed dudes—it turns out if you can kick the ball, you can dance too, at least, as long as you also have a little help from a film…

New Stars, Teams and Sponsors Signal Soccer Has Staying Power in the U.S.

Heineken among four new major-league backers

On Sunday, football stars Kaká and David Villa will face off in Orlando Citrus Bowl Stadium, kicking off the Major League Soccer season in front of a sold-out, 60,000-person crowd.…

Tim Howard Stumps for Marriott in One of His First Brand Deals Since the World Cup

Hotel courted the U.S. goalie quickly after star turn

After coming off of a high note during this summer's World Cup, soccer player Tim Howard has signed one of his first new brand partnerships—with Marriott International’s #LoveTravels campaign that…

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