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Topic: soaps

Comedy Is King at the Hulu NewFront

Host Seth Meyers flogs new cartoon series, The Awesomes

For a bunch of presentations thrown by technology companies, the NewFronts are becoming notorious for glitchy executions. The exception to the rule this season—likely because it’s run by networks who…

U.K. Agrees First Product Placement for Prime-Time TV

‘Coronation Street’ will feature a Nationwide ATM

U.K. soap opera Coronation Street will be the first prime-time show on British TV to feature product placement. ITV’s deal with Nationwide Building Society means that the soap will feature…

Canceled ABC Soaps Find a New Home Online

'One Life to Live' and 'All My Children' will air on the Web

Great news, soap opera fans: the long-running ABC series All My Children and One Life to Live, whose cancellations were announced in April, are getting one more life to live—online. ABC…

In Case You Missed It on Adweek.com…

Adweek kicked off the week with its 31st Annual Hot List, naming the 10 most successful and influential magazines of the year. The Hot List—which is this week’s most popular story—received…

Zynga Kills Soaps

Audience shifts as viewers become gamers

Erica Kane survived a dozen marriages across 40 seasons, along with car accidents, parental abandonment, and even toxemia. But was she done in by FarmVille. Kane, the iconic All My Children…

ABC Kills All My Children, One Life to Live

Mario Batali talk show and other lifestyle programming will replace them

ABC has canceled two of its longest-running programs, pulling the plug on its flagship soap operas All My Children and One Life to Live. Launched in July 1968, One Life to…

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