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Topic: Snoop Dogg

This Lifestyle Marketing Group Embraces Millennials' Diversity

Helps brands reach today's multicultural audience

Specs Who (L. to r.) Evp, CCO Ryan Ford; creative strategy director Jesse Nicely; founder Ted Chung; public relations vp Brianne Pins; client services vp Rona Mercado; president Seung Chung What Marketing…

Inside Whatever, USA: Bud Light's Party Town as 'Content Factory'

Millennials, Snoop Dogg help brand spread the word

On California's Catalina Island Saturday afternoon, a well-known performer took a quick bike ride through town, ostensibly to deliver hot dogs. But Snoop Dogg didn't actually hand out franks; instead,…

As Others Pitch Their Original Content, YouTube Sells Its Massive Millennial Reach

Google says visits are up 40% and ads are twice as effective

As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience. The Google-owned…

Here Are the Most Important Events for Any Ad Tech Addict Headed to CES

An insider's guide to parties, panels and VIPs

While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be…

Today's #AdweekChat Is All About Reinventing Your Career and Starting Over

Twitter chat begins at 2 p.m. ET

F. Scott Fitzgerald may have been a keen observer of the human condition, but he couldn't have been more wrong when he scribbled in his notes, "There are no second…

The Next Episode for Snoop Dogg: Becoming a Tech Mogul

Rapper with a penchant for reinvention tries his hand at the startup community

Snoop Dogg, a man of many names, talents and interests, is on yet another mission, one that positions him about as far away as possible from the image he's cultivated…

What Is Snoop Dogg Going to Do With Reddit?

Marketing himself on 'the front page of the Internet'

In early October, it was revealed that Snoop Dogg—alongside other investors such as Andreessen Horowitz, Sequoia Capital, Peter Thiel, Ron Conway and Jared Leto—purchased a portion of Reddit through a…

How Selling Out Can Help or Hurt Your Band

12 case studies of cashing in, blowing up and facing the music

Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able…

Marijuana Is Legal in Colorado, but Not on Google and Twitter

Online ad industry wrestles with how to handle bumper crop of new ad budgets

Pot is legal in Colorado but not on Google and Twitter. At least not yet. A million-dollar-a-day industry is budding out West, but marketers are trying to grapple with how to…

SoundCloud's New Brand Program Could Help Marketers Crack Facebook’s Music Feed

Sound-sharing app rolls out ad product in beta

Arguably the easiest way for a social-ish app to introduce ads is through a unit that lets brands pay to promote their account to attract fans. That was one of…

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