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Topic: Snooki

Vote for the Best and Worst Brand Extensions Which marketers pushed their products to new frontiers—and which ones pushed things too far?

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a…

December 20, 2012, 5:51 PM EST

The Advertising Wars: DirecTV and Viacom Nine ads you'll be seeing a lot of in the next few days

When in the course of human events it becomes necessary for one corporation to dissolve the bands of finance that have connected it with another, and to assume a martyred…

July 11, 2012, 3:54 PM EDT

The 10 Best Upfront Presentations (So Far) From robots to an attempted seduction by Jennifer Love Hewitt, some nets really know how to party

The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in…

May 17, 2012, 12:00 AM EDT

MTV's Upfront Features New Comedies, Alicia Keys Network previews 'Snooki and JWoww vs. the World'

"This is where Justin Bieber got his start," MTV's on-air personality Sway Calloway reminded the audience at the network's upfront presentation on Thursday evening. As the TV world's broadcast presentations get…

April 27, 2012, 9:02 AM EDT

Snooki Does a Ridiculous Ad for Her Ridiculous Perfume Parody spot for a real product

Funny or Die strays out to the cutting edge of humor with yet another Calvin Klein Obsession advertising parody to throw on the pile. The subject is Eau de Snooki,…

November 8, 2011, 1:50 PM EST

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