Topic: Snickers

BBDO's Latest Ad for Snickers Ice Cream Bars Is a Real Scream

Cover your ears for these 15 seconds

Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you…

Snickers 'Hungerithm' Sets the Candy's In-Store Price Based on the Internet's Mood

The angrier we are, the cheaper it gets

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of…

Snickers Gets Wrapped Up Like Other Candy Bars in Latest 'You're Not You' Ads

Even the product must be hungry

BBDO Moscow takes the "You're Not You When You're Hungry" campaign for Snickers into meta territory with these three print ads, in which the Snickers bar isn't itself—it's packaging to…

BBDO Art Director Tells Us All About Snickers' Absurdly Photoshopped Swimsuit Model

'Print advertising still isn't dead'

BBDO New York has a big hit with its Snickers print ad—placed on the back cover of Sports Illustrated's Swimsuit Issue—that shows a swimsuit model comically and disastrously Photoshopped by…

Snickers Just Put the Most Epic Photoshop Fail on the Back of SI's Swimsuit Issue

Seems the retoucher was hungry

The front cover of Sports Illustrated's Swimsuit Issue is trying to be a bit more progressive this year, with one of the three covers produced featuring plus-size model Ashley Graham.…

Snickers' Halloween Ad Profiles a Guy Who's Scary Good at Carving Pumpkins

Jon Neill's creations always look hangry

You might think you carve a mean pumpkin, but Jon Neill will kick the orange pulp and seeds out of you any day of the week—particularly in October, when his…

How Snickers Got Famous Gamers on Twitch to Become Unrecognizable From Hunger

'You're Not You' keeps on giving

Snickers' "You're Not You When You're Hungry" campaign continues to prove fertile ground for social campaigns. A few months ago, Snickers got YouTubers to post terrible videos as if they…

Here's the Amateur Snickers Ad That Just Won Its Creator $50,000

Hunger brings out the devils (both of them!)

When Snickers announced a contest earlier this year urging random people on the Internet to make an ad for its "You're Not You When You're Hungry" campaign, many suspected they…

Snickers Swaps Out Its Brand Name for Hunger Symptoms on Painfully Honest Packaging

So you can call out your irritable friends

The trend toward more personalized packaging continues, with a twist, as Snickers is replacing its brand name on packaging with 21 hunger symptoms. The twist is that, instead of being life-affirming…

Snickers Found Amusing Fails All Over NYC and Put These Stickers Next to Them

Fun, site-specific OOH

BBDO New York continues its run of great work for Snickers with this irresistible out-of-home campaign, in which the candy brand found goofy mistakes all around New York City—and put…