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Topic: Snapchat

How 5 Major Publishers Plan to Use Snapchat's New Channels 'Discover' service opens door to new audiences and sponsors

With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers…

January 30, 2015, 4:47 PM EST

What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots Digital's premium placements look like a bargain compared to TV

With NBC charging a record-setting $4.5 million for 30-second ads, it's no wonder brands are using digital media to either complement or replace a Super Bowl spot this year.  But how…

January 30, 2015, 7:08 AM EST

Twitter Debuts Native Video With Neil Patrick Harris Social platform looks for user growth with the feature

Twitter unveiled its native video product today in style, allowing Neil Patrick Harris to promote the upcoming Academy Awards, which he will host on ABC. In a 30-second "scoop" clip…

January 27, 2015, 2:48 PM EST

Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels Launch partners Cosmo and CNN are already selling ads

Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice,…

January 27, 2015, 11:43 AM EST

Here's Victoria's Secret Super Bowl Ad, and It's Exactly What You’d Expect 'We do what we know'

Victoria's Secret has joined the conga line of brands—including Lexus, Bud Light, Budweiser, Mercedes and Kia—releasing their Super Bowl ads before the game. This year marks the third game in which…

January 26, 2015, 9:00 AM EST

Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge Some brands balk at paying top dollar for one day of disappearing ads

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the…

January 14, 2015, 3:21 PM EST

Brands' Next Big Celebrity Deals May Be With Social Media Stars But how long will they last?

Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now, some of those personalities are gaining celebrity status thanks to their brand…

January 12, 2015, 9:46 AM EST

This Year's 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing For social giants and brands alike, everything changed in 2014

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads…

December 30, 2014, 9:47 AM EST

Here Are the 10 Most Innovative Digital Ad Products of 2014 Google, Snapchat, Facebook and the rest reshape the industry

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become…

December 26, 2014, 7:08 AM EST

Can BMW's Snapchat-Inspired Campaign Attract Young Drivers? Ads disappear after being shared

Today's younger consumers are known for having seconds-long attention spans—but that's fine for BMW, which only needs five seconds. Catering to that short marketing window, the automaker (with the help of…

December 18, 2014, 2:01 PM EST

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