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Topic: Snapchat

Snapchat Persuades Brands to Go Vertical With Their Video

Mobile phones change the way we watch

Snapchat is asking digital video advertisers if they are straight shooters. The popular messaging app is encouraging marketers and media companies to shoot ads vertically, a clear departure from the common…

How Facebook's New Video Partners Like Vox and Vice Will Grab Attention for Brands

Building targeted campaigns with the social network's data

Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media…

Inspired by the Success of Serial, iHeartMedia Will Unveil Its First Podcasts

'SoundFront' event will announce tie-ins with Jared Leto, Jaime Pressly and Snapchat

Podcasting and audio-only programming doesn't quite fit the criteria for next week's video-focused Digital Content NewFronts show in New York, so iHeartMedia is holding a "SoundFront" event on Wednesday evening. Buoyed…

Brands Need to Tread Lightly With Twitter's New DM Feature

Experts say it's great for customer service, not self-promotion

Twitter began opening up direct messaging today so users can send each other private notes even if they don't follow each other. The social network has long required a user to follow your…

Snapchat and Univision Deportes Partner to Bring Soccer to Millennials

Platform allows USA-Mexico match to reach Hispanic audience on social media

Want to tune in to tonight's USA vs. Mexico soccer match? Head to Snapchat. The social media platform and Univision Deportes are working together to share highlights from tonight's game, which…

When It Comes to Naming Your Startup, Simple Is Better

Doostang? Thoof? Tech companies move from bizarre to brand-friendly

Ever hear of Doostang? Probably not. The careers site, born during the Web 2.0 era, ended up as a poster child for oddly named digital companies. Its Wiki page reveals…

Mountain Dew Turns Tweets Into Online Ads With the Return of Baja Blast

The soda brand goes user-generated for its latest campaign

We've already seen brands like Dunkin' Donuts and West Elm pull social media posts into ads, and now Mountain Dew wants in on the user-generated craze. Earlier today, Mountain Dew announced…

This X-Rated Snapchat Account Disappeared After Exposing the Wild Side of College Life

But the students who ran it are back

Snapchat's gone wild. College kids have turned one of the app's most popular features—My Story—into a crowdsourced stream of public debauchery. Last week, the campus newspaper at San Jose State…

How Fusion Is Pursuing (and Creating) a New Generation of News Junkies

Hillary Frey, global news chief, says original stories, video and Snapchat are key

Specs Who Hillary Frey Current gig Director of global news operations at Fusion Previous gig Editorial director at NBCNews.com Twitter @Hilella Age 39 You've been at Fusion for a few months now. How's the new gig going?  It's great.…

Marketers Are Eager to Tap Into Snapchat's Treasure Trove of Millennials

Even if they have to go around the messaging app to do it

Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results. But given the messaging app is insanely popular…

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