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Topic: Snapchat

Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All

Threw a secret party, underscoring 'quiet' strategy

CANNES, France—Snapchat bought a huge digital ad on the facade of the Palais des Festivals et des Congrès here this week, implemented other out-of-home advertising, but didn't do much else to woo festivalgoers…

This New York-Based Agency's Snapchat Savvy Comes From Personal Insights

The 88's clients include Men's Wearhouse, Adidas Originals and St-Germain

Specs Who (L. to r.) The 88 production director Adam Copeland; managing director Connor Bryant; strategy director Sophie Hauptfuhrer; and founder and creative director Harry Bernstein What Social media agency Where New York For brands like Men's…

Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

Though most are still viewed without sound

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when…

9 Data Points That Show How Marketers Are Using Snapchat

Study sheds light on emerging platform

New York-based L2 researches emerging social platforms, and we asked the company to pull numbers for our June 13 cover story about Snapchat. Due to its extensive study, we weren't able to include…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

MTV Uses Twitter to Gauge How Well It's Doing on Snapchat

Screenshots give glimpses of social sentiment

Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organized by Northside Festival…

Snapchat Is Pushing Marketers to Turn Up the Volume and Ditch Silent Ads

New deal with Moat measures audio's effectiveness

Snapchat is teaming with Moat, a burgeoning ad measurement player, to help marketers better understand their campaigns' effectiveness. One of the more interesting elements they'll focus on: audio. Snapchat apparently…

Snapchat's Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Will a 'subscribe' button be a boon for traffic?

Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos…

Anthony Bourdain on Food Porn, YouTube Stars and His Intolerance of Gluten-Free Diets

Just don't get him started on Chick-fil-A

We're deep in the bowels of New York's Chinatown, down a flight of stairs in the wood-paneled Cantonese classic Hop Kee. It's late afternoon, before the dinner rush, and Anthony…

How AOL Used Snapchat as a Recruitment Tool for Millennial Women

Increased application interest by 18 percent

Last November, AOL was looking for a new way to promote diversity and talent while also getting more millennial women to apply for jobs. Twitter and Instagram seemed like natural…

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