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Topic: Snapchat

Snapchat Replaces Yahoo and Warner Music With BuzzFeed and iHeartRadio

App's Discover channel gets a shake-up

Snapchat has added BuzzFeed and iHeartRadio to its Discover portal—which lets publishers share up to 20 stories a day on the social mobile app—and Yahoo and Warner Music Group's channels…

Why Digitas Isn’t Afraid of Publishers’ Branded Content Studios

They make Vice and CNN better partners

Specs Current gig Chief content officer, DigitasLBi Previous gig Chief content officer at Interpublic Group's UM, head of UM Studios Age 47 Twitter @sdonaton Adweek: What does a chief content officer do? Scott Donaton: It's…

10 Viral Content Creators Who Electrify Fans by the Millions

Playing by their own rules, and winning big

Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some,…

Millennial Marketing Tips From 4 of the World's Biggest Digital Platforms

Snapchat, Facebook, Twitter and Pandora execs weigh in

A quartet of executives from Facebook, Snapchat, Twitter and Pandora gave advertisers tips on how to reach millennials during a panel at ZenithOptimedia Group's Mobile Day in New York on…

Here Are 9 Snapchat Images That Opened Mecca to the Rest of the World

App gets inside holy city

Snapchat is giving the world a look at Mecca today with its first live story from Islam's holiest city. "Mecca live" is even trending on Twitter. The push to get a…

5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships

Strategies to get brands on the field with today's consumers

Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives. Greg D'Alba Illustration: Alex Fine With…

Here's the Full Text of Monica Lewinsky's Powerful Anti-Shaming Speech in Cannes

A call for compassion amid a 'culture of humiliation'

CANNES, France—Whether they know it or not, advertisers are fueling a "blood sport" of public shaming both online and off, Monica Lewinsky told a packed crowd at the ad industry's…

Snapchat, WPP and Daily Mail Create an Agency for Vertical Mobile Video

It's a pivotal moment for the emerging ad format

CANNES, France—Snapchat, The Daily Mail and WPP have formed an ad agency for an increasingly mobile era, one that appears to be shifting dramatically toward content creation for vertical screens. The…

Snapchat's Evan Spiegel Reveals How He Went From Startup Failure to Tech Star

Ad players get to know young CEO at Cannes

CANNES, France—Snapchat is not afraid to make decisions quickly and turn on a dime when it comes to changing directions, says its CEO Evan Spiegel. Today, at the Cannes Lions International…

3 Ways in Which the Electric Daisy Carnival Is All About Mobile Branding

Bud Light, 7Up and Snapchat are in the mix

The Electric Daisy Carnival is one of the biggest electronic dance music festivals of the summer, spanning three days and attracting hundreds of thousands of partiers. It's also a breeding ground for…

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