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Topic: Snapchat

Yahoo Buying Mobile App Company Flurry [Updated] Paying 'hundreds of millions'

Yahoo is buying Flurry, a mobile app advertising and data firm, the companies said today. CEO Marissa Mayer's latest acquisition should give Yahoo a bigger presence in mobile advertising, an…

July 21, 2014, 4:06 PM EDT

General Electric's First Snapchat Is One Small Step for Brand Kind Exploring the next social frontier

General Electric is blasting off on Snapchat. The industrial giant is sending out fun drawings that depict space travel while hinting at a marketing play that could tie into tomorrow's 45th…

July 15, 2014, 2:14 PM EDT

Sour Patch Kids' Snapchat Effort Is a First for Mondelez Brands Aims to turn pranks into social-video gems

Sour Patch Kids has launched a five-day Snapchat campaign, which marks parent Mondelez International's initial foray on the smartphone app as well as the candy brand's first time utilizing social…

July 7, 2014, 6:02 PM EDT

Former Tinder VP Sues the Dating App for Sexual Harassment Whitney Wolfe says she was labeled a 'whore'

Whitney Wolfe, the former vp and co-founder of Tinder, filed a sexual harassment lawsuit against the dating app on Monday, stating that she was labeled a "whore" in front of…

July 1, 2014, 1:12 PM EDT

Gallup's Buzzy Social Media Report Appears 'Deeply Flawed' 2012 called and wants its data back

Gallup released a report yesterday called the State of the American Consumer that said 62 percent of U.S. consumers believe Facebook, Twitter, LinkedIn, Google+, etc. do not affect their purchase…

June 24, 2014, 2:58 PM EDT

Study: Teens Are Not Fleeing Facebook Youth social media habits may surprise you

Who says Facebook doesn’t still have its youth? Almost 80 percent of teens are there, and they are more active on the social network than any other, according to a…

June 24, 2014, 11:48 AM EDT

4 Brands Building Buzz at EDC Music Festival Has significant millennial power

Hoards of electronic music fans will descend on the Las Vegas Motor Speedway this weekend for the Electronic Daisy Carnival, and brands including 7UP and Bud Light Platinum want in…

June 19, 2014, 5:27 PM EDT

This Small Startup Says Facebook Imitated Its Photo App Idea Look forces users to share, too

Facebook’s new app isn’t a Snapchat clone; it’s more of a Look-alike. The core feature of Facebook’s Slingshot—the requirement to reply to unlock a photo—already appears on an iPhone app…

June 18, 2014, 5:30 PM EDT

Here's Wendy's First Snapchat Post Pretzel Bacon Cheeseburger shots could win over millennials

Fans of the Pretzel Bacon Cheeseburger, rejoice. Wendy’s is bringing back the limited-edition burger that is credited with launching last year's pretzel mania, and the brand has launched a Snapchat…

June 17, 2014, 8:31 PM EDT

Facebook's Slingshot Makes Users Share Photos If you show me your selfie, I'll show you mine

Facebook’s latest attempt at a Snapchat rival, Slingshot, could also be its big contribution to selfie culture. The new app is being launched by Facebook today on the iPhone and…

June 17, 2014, 2:37 PM EDT

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