Topic: Smucker's

Food Giant J.M. Smucker Consolidates Its Digital Marketing Business With Razorfish

29 brands were involved in $86 million review

Food conglomerate J.M. Smucker has concluded a six-month agency review by consolidating its North American digital marketing business with Publicis' Razorfish. A Razorfish spokesperson deferred to the client, which declined to…

P&G Ads Are Taking Olympic Gold and Facebook Users Love Skiing

Winter Games data roundup

Here comes the Olympics data. AceMetrix today unveiled numbers that bode extremely well for Procter & Gamble, which takes the top three spots in its Top 10 rankings for Winter…

Jam War Spreads to Federal Court

Smucker's sued by Bonne Maman owner over shared plaid lid design

A French jelly manufacturer says that J.M. Smucker’s has put them in a jam by stealing their customers with their new line of upmarket fruit preserves, according to a recent…