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Topic: SMS messages

BlackBerry Messenger Debuts Slate of Ad Products

Sponsored content emerges

BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week…

Mobile Marketers Win Important FCC Text Message Ruling

Decision gives marketers legal basis for sending text message receipts

Companies can safely get back into text messaging marketing programs, now that the Federal Communications Commission has clarified a '90s-era communications law. The FCC's declaratory ruling released Thursday confirmed that companies…

I Think We’re Parked in Alaska

Mall of America uses SMS to aid stranded Black Friday shoppers

With Black Friday nigh upon us, mall-based retailers everywhere—not least of them the 520 or so stores inside Bloomington, Minnesota’s Mall of America—have visions of packed parking lots dancing in…

Text Message Marketing Is Still a Thing

Consumer interest on the rise...a little

If you compare mobile marketing with TV networks, text message campaigns would be PBS. They’re not sexy, and they’re not enormously popular, but they’re still kicking around, somewhat. According to…

Push Notifications: Not So Annoying Anymore

Notifications increase in popularity and promote large gains for one company

Push notifications, those less, er, pushy cousins of SMS messages, are on the rise. Urban Airship, which powers push notifications for more than 60,000 apps, said it took in as much…

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