Topic: Smoking Cessation

CVS Rebrands in First Ads From BBDO Campaign breaks as chain stops selling cigarettes

CVS Caremark Corp. has rebranded itself itself to CVS Health. And to tout the change, the company has unveiled a new logo and tagline, “Health Is Everything,” with an all-encompassing…

September 4, 2014, 9:30 AM EDT

Baby Perfects Gangnam Style Moves in Ad for Electronic Cigarettes Don't miss your kid's first CGI steps

Here is the inevitable ad starring a baby doing Gangnam Style. The product, perhaps less predictable, is E-Lites, an electronic cigarette. It's a pretty macabre conceit. Don't miss your kid's…

January 30, 2013, 10:30 AM EST

Nicorette inspiring important name changes

It looks like an actor from one of TBWA\Chiat\Day's Skittles commercials escaped and landed in the New York shop's new Nicorette spot. In the ad below, the long-haired, bearded,…

August 25, 2010, 1:45 PM EDT

Movie stars swap cigs for Nicorette inhalers

If you thought gritty gunfighters, greasy-haired teenage drag racers and new-wave Euro-cafe-trash looked sexy smoking cigarettes in the movies, wait until you watch them lip-wrestle with Nicorette nicotine inhalers…

April 8, 2010, 11:39 AM EDT

Nicorette's Suckometer ads still do not suck

Nicorette's Suckometer, first seen back in December, makes a wordless yet triumphant return in this new ad from TBWA\Chiat\Day. The whole campaign is pretty refreshing. They should hook…

February 11, 2010, 4:17 PM EST