Topic: Smokey Bear

Smokey Bear’s 70th Birthday Is Cause for Celebration—on Instagram

The U.S. Forest Service dives deeper into social media

The U.S. Forest Service is about to become one of the first federal organizations to run Instagram ads in the mobile-social app with a splash tomorrow to celebrate the 70th…

Smokey Bear Reboot Takes Warm and Fuzzy to a Whole New Level

Iconic mascot returns with hugs

The new man-in-a-furry-suit-and-big-ass-jeans incarnation of Smokey Bear is all about huggin' and lovin' strangers he meets in the woods. These days, who isn't? (Well, OK, Purity Bear for one.) Draftfcb…