Topic: Smith & Wesson
Type
The Best (and Worst) Brand Extensions
Thinking of nudging your brand name into a new category? Good luck. But please, read this first
It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…
Smith & Wesson to Lock 'n' Load Fall Fashions
Finally, women can be armed without sacrificing style
Somewhere between 15 million and 20 million American women have something unexpected in common: They all own guns. But a quick visit to the local sporting goods store reveals something…
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