Advertisement

Topic: Smith & Wesson

The Best (and Worst) Brand Extensions

Thinking of nudging your brand name into a new category? Good luck. But please, read this first

It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…

Smith & Wesson to Lock 'n' Load Fall Fashions

Finally, women can be armed without sacrificing style

Somewhere between 15 million and 20 million American women have something unexpected in common: They all own guns. But a quick visit to the local sporting goods store reveals something…

Advertisement