Topic: Smirnoff
Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…
As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the…
This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO…
New York's hottest club is Nocturnal Awakening. Located in an abandoned warehouse, this club has everything: Tear gas. Glitter showers. Screeching owls. Ice-filled pianos. Watermelons being hurled at industrial-sized fans.…
Specs Who Aaron Reitkopf, CEO, Americas (l.); Wayne Arnold, co-founder, global CEO What International digital agency Where Profero offices, New York’s Flatiron district Established in Europe and Asia, Profero entered the U.S. market in…
From "bubblegum" to "cupcake," there seem to be an infinite number of dessert-flavored vodkas on the market, much of which is probably being ingested by freshman girls whose interests include…
Pharrell Williams is one of those do-it-all celebrities who don’t seem to get much sleep. Not only is he a Grammy-winning musician and producer, but he’s also managed to launch…
Neat packaging work here by JWT Brazil for the new Smirnoff Caipiroska collection of vodkas. The bottles come in "peelable" skins to imitate the fruits that infuse the liquor—lemon, strawberry…
JWT fashions a grandiose yet absurd metaphor in this new "Stampede" spot for Smirnoff vodka. We've got a hot babe—she's on a horse!—leading a thunderous gallop of 1,000 white horses…






