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Topic: Smirnoff

Obscure Direct Response Brands Dominate Facebook Chatter DealDash, 45 Minute Skinny top Coke and Walmart

Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…

May 17, 2013, 4:31 PM EDT

Smirnoff and Absolut Show Their Support for Gay Marriage on Facebook Vodka brands out in front on a historic day

As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the…

March 26, 2013, 9:47 PM EDT

Top 10 Commercials of the Week: Oct. 5-12 Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks

This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO…

October 12, 2012, 10:01 AM EDT

Ad of the Day: Smirnoff Enjoy a 'nocturnal awakening' in this colorful, raucous and really quite outlandish spot from JWT

New York's hottest club is Nocturnal Awakening. Located in an abandoned warehouse, this club has everything: Tear gas. Glitter showers. Screeching owls. Ice-filled pianos. Watermelons being hurled at industrial-sized fans.…

October 5, 2012, 4:14 PM EDT

Portrait: Profero With roots in Europe and Asia, this digital agency has quickly gained a foothold in the U.S. thanks to its relationships with global conglomerates

Specs Who Aaron Reitkopf, CEO, Americas (l.); Wayne Arnold, co-founder, global CEO What International digital agency Where Profero offices, New York’s Flatiron district Established in Europe and Asia, Profero entered the U.S. market in…

April 12, 2012, 6:38 AM EDT

Ad of the Day: Smirnoff Get fluffed and whipped by David LaChapelle and Amber Rose in this sickly-sweet, crazy confection from JWT

From "bubblegum" to "cupcake," there seem to be an infinite number of dessert-flavored vodkas on the market, much of which is probably being ingested by freshman girls whose interests include…

December 15, 2011, 3:04 PM EST

Ad of the Day: Smirnoff Pharrell Williams mixes cocktails like he mixes tracks

Pharrell Williams is one of those do-it-all celebrities who don’t seem to get much sleep. Not only is he a Grammy-winning musician and producer, but he’s also managed to launch…

August 26, 2011, 1:22 PM EDT

Smirnoff's fruit flavors get 'peelable' bottles

Neat packaging work here by JWT Brazil for the new Smirnoff Caipiroska collection of vodkas. The bottles come in "peelable" skins to imitate the fruits that infuse the liquor—lemon, strawberry…

April 5, 2011, 11:41 AM EDT

Smirnoff's heroine chases off the black wolf

JWT fashions a grandiose yet absurd metaphor in this new "Stampede" spot for Smirnoff vodka. We've got a hot babe—she's on a horse!—leading a thunderous gallop of 1,000 white horses…

October 19, 2010, 12:23 PM EDT

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