Topic: Smirnoff

Type

Portrait: Profero With roots in Europe and Asia, this digital agency has quickly gained a foothold in the U.S. thanks to its relationships with global conglomerates

Specs Who Aaron Reitkopf, CEO, Americas (l.); Wayne Arnold, co-founder, global CEO What International digital agency Where Profero offices, New York’s Flatiron district Established in Europe and Asia, Profero entered the U.S. market in…

April 12 2012

Ad of the Day: Smirnoff Get fluffed and whipped by David LaChapelle and Amber Rose in this sickly-sweet, crazy confection from JWT By Emma Bazilian

From "bubblegum" to "cupcake," there seem to be an infinite number of dessert-flavored vodkas on the market, much of which is probably being ingested by freshman girls whose interests include…

December 15 2011

Ad of the Day: Smirnoff Pharrell Williams mixes cocktails like he mixes tracks By Emma Bazilian

Pharrell Williams is one of those do-it-all celebrities who don’t seem to get much sleep. Not only is he a Grammy-winning musician and producer, but he’s also managed to launch…

August 26 2011

Smirnoff's fruit flavors get 'peelable' bottles By Tim Nudd

Neat packaging work here by JWT Brazil for the new Smirnoff Caipiroska collection of vodkas. The bottles come in "peelable" skins to imitate the fruits that infuse the liquor—lemon, strawberry…

April 05 2011

Smirnoff's heroine chases off the black wolf By David Gianatasio

JWT fashions a grandiose yet absurd metaphor in this new "Stampede" spot for Smirnoff vodka. We've got a hot babe—she's on a horse!—leading a thunderous gallop of 1,000 white horses…

October 19 2010