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Topic: Smirnoff

Smirnoff Sponsors Formula One Team in Drive to Make Racing Less Elitist Forget the yacht, just bring your good spirits

Smirnoff is getting in the driver’s seat with current No. 5 ranked Formula One team Sahara Force India to do away with the velvet rope around this exclusive form of…

July 9, 2014, 6:01 AM EDT

Adweek's Top 5 Commercials of the Week: April 4-11 Good deeds, good advice and a great party. Vote for your favorite spot

The best commercials this week don't have too much in common, except that they're all worth a watch.  The U.S. government tries to dissuade teens from texting while driving with a…

April 11, 2014, 8:36 AM EDT

Ad of the Day: Alison Brie and Adam Scott Host a Socially Awkward Party With Smirnoff Vodka maker mocks mixologists and 'VIPeeing'

If there's one age-old trick that's worked for mid-priced brands, it's poking fun at the pretentiousness of their costly competitors. Smirnoff's new campaign is no exception, though it somehow accomplishes…

April 10, 2014, 12:57 PM EDT

2013 U.S. Agency of the Year: 72andSunny Nearly doubling revenue and pulling in marquee clients such as Smirnoff and Starbucks

The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about…

December 8, 2013, 9:47 PM EST

Why Bother Advertising Alcohol? [Video] Adweek's Mad Woman Lauren Reeves surveys the vodka vendors

Hello again! It's me, Lauren, and as part of my ongoing investigation into the secret methodology behind advertising, I've been drinking. Exploring alcohol. By which I mean vodka, silly. After a…

October 17, 2013, 11:31 AM EDT

Smirnoff Leaves JWT for 72andSunny Shift ends JWT's long run as a Diageo roster shop

Just as JWT's longtime relationship with Diageo ends, another one begins. 72andSunny has landed global creative responsibilities on Smirnoff, a brand that JWT had handled since 2000. JWT, a WPP Group…

August 6, 2013, 1:31 PM EDT

Roster Shops Chase Global Smirnoff Brand Incumbent JWT is expected to defend

Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair. Longtime incumbent JWT is expected to defend. Global media spending on the brand was not immediately…

June 5, 2013, 1:31 PM EDT

Obscure Direct Response Brands Dominate Facebook Chatter DealDash, 45 Minute Skinny top Coke and Walmart

Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…

May 17, 2013, 4:31 PM EDT

Smirnoff and Absolut Show Their Support for Gay Marriage on Facebook Vodka brands out in front on a historic day

As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the…

March 26, 2013, 9:47 PM EDT

Top 10 Commercials of the Week: Oct. 5-12 Alcohol gets fantastical, Heinz welcomes winter, and Jordan Brand freezes L.A. in its tracks

This week, DDB hijacked the #FirstWorldProblems hashtag for a good cause, polar bears wanted you to skip the Coca-Cola, and your family could never love you as much as HBO…

October 12, 2012, 10:01 AM EDT

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