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Topic: Smirnoff

Why an Agency Founder Dropped His Ph.D. Ambitions to Tackle Marketers' Real-World Challenges

From a beach in the deep South

Specs Who From left: CCO Scott Seymour; president, CEO Kevin Meany; creative strategy and ideation vp Larry McGearty What Promotion-driven marketing services agency Where Hilton Head, S.C. After college, Kevin Meany took a break…

Saying Goodbye to Pawnee: Adam Scott on His Next Move

Parks and Rec star dabbles in ads, films, podcasts and more

Adam Scott made a career guest starring in series like Boy Meets World, Party of Five and Eastbound & Down, but he really became a TV star playing Ben Wyatt…

Smirnoff Sponsors Formula One Team in Drive to Make Racing Less Elitist

Forget the yacht, just bring your good spirits

Smirnoff is getting in the driver’s seat with current No. 5 ranked Formula One team Sahara Force India to do away with the velvet rope around this exclusive form of…

Adweek's Top 5 Commercials of the Week: April 4-11

Good deeds, good advice and a great party. Vote for your favorite spot

The best commercials this week don't have too much in common, except that they're all worth a watch.  The U.S. government tries to dissuade teens from texting while driving with a…

Ad of the Day: Alison Brie and Adam Scott Host a Socially Awkward Party With Smirnoff

Vodka maker mocks mixologists and 'VIPeeing'

If there's one age-old trick that's worked for mid-priced brands, it's poking fun at the pretentiousness of their costly competitors. Smirnoff's new campaign is no exception, though it somehow accomplishes…

2013 U.S. Agency of the Year: 72andSunny

Nearly doubling revenue and pulling in marquee clients such as Smirnoff and Starbucks

The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about…

Why Bother Advertising Alcohol? [Video]

Adweek's Mad Woman Lauren Reeves surveys the vodka vendors

Hello again! It's me, Lauren, and as part of my ongoing investigation into the secret methodology behind advertising, I've been drinking. Exploring alcohol. By which I mean vodka, silly. After a…

Smirnoff Leaves JWT for 72andSunny

Shift ends JWT's long run as a Diageo roster shop

Just as JWT's longtime relationship with Diageo ends, another one begins. 72andSunny has landed global creative responsibilities on Smirnoff, a brand that JWT had handled since 2000. JWT, a WPP Group…

Roster Shops Chase Global Smirnoff Brand

Incumbent JWT is expected to defend

Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair. Longtime incumbent JWT is expected to defend. Global media spending on the brand was not immediately…

Obscure Direct Response Brands Dominate Facebook Chatter

DealDash, 45 Minute Skinny top Coke and Walmart

Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…

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