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Topic: smartwatch

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Brands and Agencies Are Starting to Experiment With Google Glass Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

March 2, 2014, 10:41 PM EST

Ad of the Day: Samsung Unwraps Awesomely Bad Smartwatch Spot Meet the Galaxy Geardo

This new Samsung web ad introduces us to a new brand of technology stalker: Meet the Galaxy Geardo. He's the epitomy of what frightens people about the wearable future, made…

December 23, 2013, 2:34 PM EST

Microsoft Is Developing a Smartwatch Will second time be the charm?

Microsoft is throwing its hat into the smartwatch ring, The Wall Street Journal reports. The Journal, citing unnamed sources, reports that Microsoft has asked its suppliers for tiny touchscreens that…

April 15, 2013, 11:54 AM EDT

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