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Topic: smartwatch

See How Droga5 Actually Made the Insanely Intricate Sets for Moto's New Ads Four spots share one truly elaborate sound stage

Who needs CGI when you can build your own outlandishly complex ad props by hand? Clearly Droga5 is up to the challenge, as illustrated by the behind-the-scenes video just released by…

September 17, 2014, 1:45 PM EDT

Marketers Are Ready for Google Android Everywhere From TVs to Watches It's 'a giant ad product'

Google’s Android makeover gives advertisers new canvasses to reach consumers from TV search to smartwatch notifications to shopping carts. The company is showing off its latest upgrades at its developers…

June 26, 2014, 2:26 PM EDT

Brands and Agencies Are Starting to Experiment With Google Glass Despite the tiny user base and aesthetic challenges

Google Glass’ role in advertising and content may be a bit out of focus—but initial use of the nascent technology may change that perception, as agencies and brands prepare for…

March 2, 2014, 10:41 PM EST

Ad of the Day: Samsung Unwraps Awesomely Bad Smartwatch Spot Meet the Galaxy Geardo

This new Samsung web ad introduces us to a new brand of technology stalker: Meet the Galaxy Geardo. He's the epitomy of what frightens people about the wearable future, made…

December 23, 2013, 2:34 PM EST

Adweek's Top 10 Commercials of the Week Kate Upton, Lorde and a girl with even greater powers headline a good week for the ladies

October 11, 2013, 9:03 AM EDT

Microsoft Is Developing a Smartwatch Will second time be the charm?

Microsoft is throwing its hat into the smartwatch ring, The Wall Street Journal reports. The Journal, citing unnamed sources, reports that Microsoft has asked its suppliers for tiny touchscreens that…

April 15, 2013, 11:54 AM EDT

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