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Topic: Smartphones

HTC's Absurd Rap Anthem Is So Joyously Bad, You Have to Love It

'Y'all know who we be? We HTC'

"We own the universe. Galaxy is overrated." If you enjoy that level of hyperbole from a scrappy smartphone underdog like HTC, you're going to love the brand's ridiculously self-indulgent new rap…

Moto Makes You Master of Your Own Whimsical Phone Lab in This Handcrafted Spot

Droga5 gets inventive once again

Droga5 likes building elaborate, full-scale sets for its Motorola spots rather than relying on computer effects and camera tricks. This approach seems especially apt in "The Maker," a minute-long clip…

Tech Brand's First Ad Shows How Romantic You Can Get With Some Outlets and a Smartphone

WeMo and CP+B's 'anniversary rig'

Can something as dry as smartphone-controlled appliances ever come across as romantic?  Gadget brand WeMo and Crispin Porter + Bogusky think so, and they've created a rather elaborate video to prove…

Apple's New Ads Won't Sell You on an iPhone 6, Which Is Fine Since Everyone Already Bought One

Not clever, not inspiring. Also not necessary

Remember when Apple's ads were more about witty repartee than about how its devices could alter the fate of humanity for the better? With its newest ads, heralding the phone's newest…

See How Droga5 Actually Made the Insanely Intricate Sets for Moto's New Ads

Four spots share one truly elaborate sound stage

Who needs CGI when you can build your own outlandishly complex ad props by hand? Clearly Droga5 is up to the challenge, as illustrated by the behind-the-scenes video just released by…

How One Simple Bracelet Boosted an Entire Country's Blood Donations by 335%

A handy device, a life-saving message

Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with Azerbaijani…

Mobile Video Less Than Ideal for Advertising, Says FreeWheel

Thus, ad revenue isn't keeping pace with views

People are increasingly using their mobile phones to watch videos, but the ad revenue isn’t keeping pace. According to online video technology firm FreeWheel’s 2Q online video monetization report, out…

Smartphone Making You Antisocial? Consider Rehab

Singapore agency creates toolkit and phone-free party

BBH interns in Singapore are trying to fight back against antisocial smartphone dependency and the alienation of digital culture. Their weapon? A Social Rehab Toolkit, which includes note cards to…

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