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Topic: Smartphones

How One Simple Bracelet Boosted an Entire Country's Blood Donations by 335% A handy device, a life-saving message

Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with Azerbaijani…

June 3, 2014, 4:11 PM EDT

Mobile Video Less Than Ideal for Advertising, Says FreeWheel Thus, ad revenue isn't keeping pace with views

People are increasingly using their mobile phones to watch videos, but the ad revenue isn’t keeping pace. According to online video technology firm FreeWheel’s 2Q online video monetization report, out…

September 11, 2013, 12:00 AM EDT

Smartphone Making You Antisocial? Consider Rehab Singapore agency creates toolkit and phone-free party

BBH interns in Singapore are trying to fight back against antisocial smartphone dependency and the alienation of digital culture. Their weapon? A Social Rehab Toolkit, which includes note cards to…

July 31, 2012, 10:07 AM EDT

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