79% Of People 18-44 Have Their Smartphones With Them 22 Hours A Day [STUDY]

Quick: what’s the first thing you do when you wake up?

Yawn? Hit the snooze button? Go to the bathroom? Brush your teeth?

If you’re like 80% of 18-44-year-olds, the answer is “check my smartphone.”

A new IDC Research report, conducted online with data from 7,446 Android and iPhone users ages 18 to 44 during a week in March, reveals some eye-opening mobile social media intel.

Facebook sponsored the report, so our sister site AllFacebook.com has the story from that angle, if you’re interested.

But here’s the lowdown from a less Facebook-specific perspective:

49% of the entire U.S.

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