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Topic: Smartphones

Mobile Will Revive and Redefine Content Marketing Brand publishing isn't in decline. It's in a golden age

Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global…

December 15, 2014, 9:49 AM EST

Moto Makes You Master of Your Own Whimsical Phone Lab in This Handcrafted Spot Droga5 gets inventive once again

Droga5 likes building elaborate, full-scale sets for its Motorola spots rather than relying on computer effects and camera tricks. This approach seems especially apt in "The Maker," a minute-long clip…

December 3, 2014, 3:45 PM EST

Tech Brand's First Ad Shows How Romantic You Can Get With Some Outlets and a Smartphone WeMo and CP+B's 'anniversary rig'

Can something as dry as smartphone-controlled appliances ever come across as romantic?  Gadget brand WeMo and Crispin Porter + Bogusky think so, and they've created a rather elaborate video to prove…

October 28, 2014, 10:07 AM EDT

Mobile NFL Fans Share via Facebook Far More Than Twitter RadiumOne survey shows a 6-1 differential between social platforms

According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or…

October 8, 2014, 7:04 AM EDT

Apple's New Ads Won't Sell You on an iPhone 6, Which Is Fine Since Everyone Already Bought One Not clever, not inspiring. Also not necessary

Remember when Apple's ads were more about witty repartee than about how its devices could alter the fate of humanity for the better? With its newest ads, heralding the phone's newest…

September 23, 2014, 11:23 AM EDT

See How Droga5 Actually Made the Insanely Intricate Sets for Moto's New Ads Four spots share one truly elaborate sound stage

Who needs CGI when you can build your own outlandishly complex ad props by hand? Clearly Droga5 is up to the challenge, as illustrated by the behind-the-scenes video just released by…

September 17, 2014, 1:45 PM EDT

Lenovo Overtakes Samsung, Becomes No. 1 Smartphone in China Vying to be a global player

Lenovo overtook Samsung as the No. 1 smartphone maker in China and the fourth largest worldwide in the second quarter of 2014, according to the company and research firm IDC.  The…

August 14, 2014, 5:17 PM EDT

Here Is Everything You Need to Know About the Millennial Consumer They’ve cut every cord—except to mom and dad

No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive adult consumer, who has…

August 13, 2014, 9:08 AM EDT

Wary Shoppers Concerned About Mobile In-Store Tracking Consumers Have Privacy Worries

A new survey just released has found that a majority of retail shoppers still need to be sold on the benefits on in-store tracking because they are concerned about invasion…

August 6, 2014, 2:41 PM EDT

The Truth About Mobile Advertising? It’s a House of Cards Brand marketing must replace game-based sales model

Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players…

July 28, 2014, 8:16 PM EDT

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