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Topic: Smartphones

How Apple Became China's Most Coveted Luxury Brand Lavish status symbols are giving way to the fusion of form and function

When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead,…

February 13, 2015, 10:34 AM EST

HTC's Absurd Rap Anthem Is So Joyously Bad, You Have to Love It 'Y'all know who we be? We HTC'

"We own the universe. Galaxy is overrated." If you enjoy that level of hyperbole from a scrappy smartphone underdog like HTC, you're going to love the brand's ridiculously self-indulgent new rap…

February 3, 2015, 2:51 PM EST

This Apocalyptic Super Bowl Ad for Mophie's Phone Chargers Features the Ultimate Cameo Deutsch L.A. goes epic for one of the game's smallest brands

A lot of smartphone addicts see a dying battery as the end of the world, a feeling taken to its disastrous extreme in the Super Bowl ad for mobile charging…

January 29, 2015, 11:50 AM EST

Victoria's Secret Is Picking Up 100,000 Instagram Followers a Day And that's just one of our 10 must-see digital marketing stats of the week

Here are this week's 10 most intriguing numbers from the digital marketing space, including eyebrow-raising Instagram growth by Victoria's Secret, as well as fascinating data from a tech giant. 1. Victoria's…

January 9, 2015, 5:27 PM EST

Mobile Will Revive and Redefine Content Marketing Brand publishing isn't in decline. It's in a golden age

Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global…

December 15, 2014, 9:49 AM EST

Moto Makes You Master of Your Own Whimsical Phone Lab in This Handcrafted Spot Droga5 gets inventive once again

Droga5 likes building elaborate, full-scale sets for its Motorola spots rather than relying on computer effects and camera tricks. This approach seems especially apt in "The Maker," a minute-long clip…

December 3, 2014, 3:45 PM EST

Tech Brand's First Ad Shows How Romantic You Can Get With Some Outlets and a Smartphone WeMo and CP+B's 'anniversary rig'

Can something as dry as smartphone-controlled appliances ever come across as romantic?  Gadget brand WeMo and Crispin Porter + Bogusky think so, and they've created a rather elaborate video to prove…

October 28, 2014, 10:07 AM EDT

Mobile NFL Fans Share via Facebook Far More Than Twitter RadiumOne survey shows a 6-1 differential between social platforms

According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or…

October 8, 2014, 7:04 AM EDT

Apple's New Ads Won't Sell You on an iPhone 6, Which Is Fine Since Everyone Already Bought One Not clever, not inspiring. Also not necessary

Remember when Apple's ads were more about witty repartee than about how its devices could alter the fate of humanity for the better? With its newest ads, heralding the phone's newest…

September 23, 2014, 11:23 AM EDT

See How Droga5 Actually Made the Insanely Intricate Sets for Moto's New Ads Four spots share one truly elaborate sound stage

Who needs CGI when you can build your own outlandishly complex ad props by hand? Clearly Droga5 is up to the challenge, as illustrated by the behind-the-scenes video just released by…

September 17, 2014, 1:45 PM EDT

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