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Topic: Smartphones

Apple's New Ads Won't Sell You on an iPhone 6, Which Is Fine Since Everyone Already Bought One Not clever, not inspiring. Also not necessary

Remember when Apple's ads were more about witty repartee than about how its devices could alter the fate of humanity for the better? With its newest ads, heralding the phone's newest…

September 23, 2014, 11:23 AM EDT

See How Droga5 Actually Made the Insanely Intricate Sets for Moto's New Ads Four spots share one truly elaborate sound stage

Who needs CGI when you can build your own outlandishly complex ad props by hand? Clearly Droga5 is up to the challenge, as illustrated by the behind-the-scenes video just released by…

September 17, 2014, 1:45 PM EDT

Lenovo Overtakes Samsung, Becomes No. 1 Smartphone in China Vying to be a global player

Lenovo overtook Samsung as the No. 1 smartphone maker in China and the fourth largest worldwide in the second quarter of 2014, according to the company and research firm IDC.  The…

August 14, 2014, 5:17 PM EDT

Here Is Everything You Need to Know About the Millennial Consumer They’ve cut every cord—except to mom and dad

No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive adult consumer, who has…

August 13, 2014, 9:08 AM EDT

Wary Shoppers Concerned About Mobile In-Store Tracking Consumers Have Privacy Worries

A new survey just released has found that a majority of retail shoppers still need to be sold on the benefits on in-store tracking because they are concerned about invasion…

August 6, 2014, 2:41 PM EDT

The Truth About Mobile Advertising? It’s a House of Cards Brand marketing must replace game-based sales model

Like last year and the year before that, 2014 has been dubbed the “Year of Mobile” when ad dollars would start to catch up to smartphone usage. With major players…

July 28, 2014, 8:16 PM EDT

Half of Smartphone Owners Don't Want Their Locations Tracked Study suggests mobile marketers should cool it

Attention retailers: shoppers are not as interested with beacons and in-store tracking as you think they are, according to a new report from digital marketing platform Punchtab. The findings come…

July 23, 2014, 10:12 AM EDT

Adweek's Top 5 Commercials of the Week: July 11-18 Some people dance naked, while others are fast asleep. Vote for your favorite

Sports are a major theme of this week's roundup of the best ads, as Samsung propels fútbol into a dystopian future, ESPN uses plucky '70s walk-on Daniel "Rudy" Ruettiger to spark…

July 18, 2014, 9:29 AM EDT

Adweek's Top 5 Commercials of the Week: July 4-11 A Thai tearjerker, a Lego lesson and a well deserved beer. Vote for your favorite spot

In this week's best ads, two mobile companies—Samsung and Thailand's DTAC—are as far away in their marketing approaches as they are geographically, with the former continuing its attacks on Apple…

July 11, 2014, 10:59 AM EDT

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience Could open up opportunities in other new venues

Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that…

July 1, 2014, 7:10 AM EDT

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