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Topic: Smartphones

Ford Geofences Bonnaroo Music Festival Carmaker taps Zoove to target concertgoers

When tens of thousands of tunes-minded folks walk into the Bonnaroo Music Festival, which begins today, many will notice Ford-branded signage that encourages them to dial **Ford on their mobile…

June 13, 2013, 6:00 AM EDT

The Marketer’s Guide to Reaching Millennials They are the medium

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…

June 10, 2013, 10:45 PM EDT

YouTube Mobile Ad Sales Triple Over 6 Months About a quarter of its 1 billion users view videos on smartphones

YouTube tripled ad sales on mobile devices in the past six months, generating an estimated $350 million in the last quarter alone, Bloomberg reported. About a quarter of the Google-owned company's…

June 6, 2013, 11:12 AM EDT

Ad of the Day: Samsung Dad may be the swaddle master but the kid has him beat in this Galaxy S4 spot

There is no one—and I mean no one—less cool than a new parent. The arrival of a newborn instantly transforms the late-night partier into a midnight feeder, and designer duds…

June 5, 2013, 1:26 PM EDT

Verizon's $1 Billion Deal Includes Streaming the Super Bowl Second-screen audiences continue to grow

As Americans continue to watch more TV on screens other than their televisions, Verizon Wireless has signed a multi-year $1 billion contract to expand its service giving customers access to…

June 5, 2013, 10:50 AM EDT

JCPenney One of 10 Brands Predicted to Die in Next Year Volvo, WNBA, Martha Stewart Living, Nook also named

As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1…

May 24, 2013, 12:04 PM EDT

Tablets Overtake Smartphones as the Big Shopping Device Mobile fuels retail

Mobile devices account for just 15 percent of e-commerce today, but eMarketer estimates that by 2017, one-fourth of online sales will be mobile-based as people conduct more of their lives…

May 22, 2013, 6:38 AM EDT

Amazon Reportedly Developing 3-D Smartphone Company hopes to be Apple competitor, broaden reach for content distribution

Amazon's long-rumored smartphone will have a glasses-free 3-D display, The Wall Street Journal reported. Citing anonymous sources, the Journal said that Amazon is at work on two phones, including one high-end…

May 10, 2013, 11:42 AM EDT

Univision Takes Its Bilingual Video Platform to Mobile Bigger than online audience

Marketers have long preached about speaking to people “in their own language,” but normally only as a metaphor. Univision’s nascent UVideos, a Spanish-English digital video network, suggests brands should take…

April 28, 2013, 11:43 PM EDT

Amazon Reportedly Buys Siri Competitor for $26M Acquisition of Evi adds fuel to rumors of new smartphone

Amazon has purchased Evi, a British startup that builds voice recognition software similar to Siri, for $26 million, TechCrunch reported, crediting unnamed sources as representatives from Amazon, Evi, and venture…

April 18, 2013, 10:19 AM EDT

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