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Topic: Smartphones

Former Apple Retail Chief Adds a Personal Touch to Consumer Electronics

On launching the tech service Enjoy

Imagine if tech experts made house calls, free of charge, to help customers set up gadgets ranging from smartphones, tablets and digital cameras to more esoteric electronica—like multiroom music systems…

Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets

Consumer habits are changing as larger phones gain popularity

As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much. But often a…

Qualcomm Tries to Humanize Smart Technology With First Branding Campaign

DDB work asks 'Why wait' for the future?

It's easy to imagine technology's ever-expanding presence in our lives leading to a bleak, dystopian future, like something out of George Orwell's 1984. Technology giant Qualcomm's new brand campaign is…

Mobile Will Be Huge at the NewFronts, but Presenters Will Talk About It Differently

AOL and BuzzFeed represent different mindsets

AOL will deliver its Digital Content NewFronts presentation on Tuesday evening, and reps for the tech player told Adweek that roughly 50 percent of its two-hour showcase will focus on…

How to Win the Moments That Matter With Mobile Video

Meet the new captive audience

When I began my career in digital media, the term "captive audience" was routinely used to refer to TV viewers. In one evening, brands could reach nearly 100 percent of…

Here’s Why Your Favorite Brands Are Making Their Own Emoticons

Mentos, Coca-Cola, GE, Comedy Central and more

Cute-Crazed. Selfie-Obsessed. Bad Happy. These are just three of the names of Mentos' new branded emoticons, or "ementicons," which will soon be available for the mint brand's socially savvy fans…

AT&T’s Catherine Borda Spills the Secrets to Millennial Marketing

Decoding how they use smartphones

Specs Who Catherine Borda Current gig Director of youth marketing at AT&T Previous gig Brand manager at Georgia-Pacific Twitter: @CatherineBorda Age 36 You're responsible for spearheading AT&T's millennial efforts. What have you learned that works with this…

How Apple Became China's Most Coveted Luxury Brand

Lavish status symbols are giving way to the fusion of form and function

When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead,…

HTC's Absurd Rap Anthem Is So Joyously Bad, You Have to Love It

'Y'all know who we be? We HTC'

"We own the universe. Galaxy is overrated." If you enjoy that level of hyperbole from a scrappy smartphone underdog like HTC, you're going to love the brand's ridiculously self-indulgent new rap…

This Apocalyptic Super Bowl Ad for Mophie's Phone Chargers Features the Ultimate Cameo

Deutsch L.A. goes epic for one of the game's smallest brands

A lot of smartphone addicts see a dying battery as the end of the world, a feeling taken to its disastrous extreme in the Super Bowl ad for mobile charging…

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