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Topic: Smartphones

These Creatives Made a Plastic Slab to Ease Smartphone Addiction, and It Sold Like Crazy

'Our parents are very proud and confused'

Imagine a replacement for your smartphone that's 100 percent resistant to toilet water and never has to be charged. And it costs around $10. This magic device does exist—and it…

Always on Your Phone at Restaurants? These 2 Brands Really Want You to Stop

Chick-fil-A and MasterCard try reward systems

No one likes trying to have a dinner conversation with someone who's distracted by a screen. But other people get just as annoyed if they're asked to put their phone…

Samsung's First Galaxy S7 Ads Are Dorky, Endearing and Packed With Perfect Cameos

W+K's anthem spot brings in Wesley Snipes, Lil Wayne and William H. Macy

Today's best celebrity ad appearances include a healthy dose of self-mockery, and Samsung might have just set the bar with its new Galaxy S7 spots from Wieden + Kennedy. Hard to…

5 Questions You Should Answer If You Want Your Mobile Marketing to Work

Where growth is coming from, building trust and more

While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the…

Infographic: Here's How Many Americans Are Saying Goodbye to Cords and Cable

Unsurprisingly, millennials are leading the charge

Millennials aren't the only ones cutting cords—even some boomers and Gen Xers are taking the leap. And advertisers and marketers should take note. "As smartphones become the primary hubs for…

This Week’s Must-Haves: a Solar Charger Inspired by Nature

Plus, a 'do not disturb' button that makes getting work done a breeze

This week, Adweek is highlighting solar-powered smartphone charger that looks a lot like a Japanese Ginkgo tree, a workspace organizer that makes your supplies and devices appear to be underwater,…

Samsung Offered Young People a Free Vacation, With One Super-Awkward Caveat

Would you do it?

If you get twitchy when someone starts swiping back through the photos on your phone, this French ad for Samsung will truly make you uncomfortable. I'm currently judging at the international…

This Week's Must-Haves: a Smart Little Droid You Can Guide With Your Voice or Phone

Plus, a connected Barbie that’s a bit controversial

This week, Adweek is highlighting a WiFi-connected Barbie, video-streaming drone, pet fitness tracker and more. Take a look! 

Will Instagram’s Advertising Gold Rush Send Users Running?

With open API, quality could become an issue

After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time,…

Infographic: Consumers Know Exactly How They Want to Be Marketed To

And they don't, in fact, hate advertising

A common refrain among consumers is that they are inundated with marketing messages for things they don't want or need. Of course, it has been argued that it's the advertising…

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