Smartphone | Adweek
Advertisement

Topic: Smartphone

Type
How Nate Silver’s FiveThirtyEight Will Tackle the News Site will include infographics, videos and even films

News organizations have always treated data as simply a complement to the news, but freshly relaunched FiveThirtyEight is flipping that idea on its head. Hot topics are secondary to stats…

March 23, 2014, 8:59 PM EDT

The Second Screen Super Bowl Brands bet big on hashtags to convert television viewers into a social media audience

As those $4 million, 30-second ads flash across flatscreen TVs this Super Bowl Sunday, brands that bet big on the final NFL game of the season will be more focused on…

January 31, 2014, 2:54 PM EST

Google's Wood Phone Finally in the Wild Real bamboo option now available

Google’s Moto X phone was launched this summer, but one model has been kept from the public: he bamboo version. The Moto X is Google’s first smartphone born completely out of…

December 17, 2013, 5:32 PM EST

Men Are Fine With Mobile Ads if Freebies Are Included Just leave video-on-demand programming alone

Young men are far more likely than the general population to have a smartphone. Smartphone usage is deeply integrated into their lives, used for social networking, browsing the Internet and…

October 6, 2013, 10:37 PM EDT

Niche News Apps Reign Supreme on Smartphones And other mobile readership stats

Mobile devices are fast becoming the preferred way for people to keep up on the news, but a new survey of consumers shows big usage differences by gender, app type…

September 11, 2013, 7:09 AM EDT

Wealthy Millennials Approach Shopping Differently Than Their Parents Less likely to buy on credit

Millennials are different from their parents, at least when it comes to spending. The Shullman Research Center surveyed adults with a household income of $75,000 plus on their spending plans…

September 3, 2013, 10:55 PM EDT

Sports Fans Slowly Move From TV to the Internet But only 9% pay for what they see

For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went…

July 24, 2013, 9:36 AM EDT

More Than Half of America Has a Smartphone Still a luxury with older generation

It's official: Smartphones are no longer a niche product. For the first time since the Pew Research Center starting tracking smartphone ownership, more than half of American adults now own…

July 10, 2013, 7:05 AM EDT

New York Times Launches First Full Mobile Site Redesign Since 2006 Touch-screens everywhere rejoice

Until recently, the New York Times mobile site was exactly the same as it was when it launched in 2006, back when touch-screens were a rarity, the Motorola Razr was…

May 30, 2013, 3:02 PM EDT

When Will There Be One Metric for All Screens? Get used to low accuracy

The dream of every client and media agency is simple: one metric that works across every single screen—television, tablet, smartphone, computer. But, either ironically or inevitably, depending on who you…

May 26, 2013, 10:57 PM EDT

Advertisement