Topic: Smart

Smart Car Is So Responsive, You Can Play Pong With It Great gaming stunt from BBDO

Here's a brilliant little outdoor stunt by BBDO Germany for Smart Car. To emphasize that the vehicle is both responsive and fun—the latter not being a quality that's really associated…

April 20, 2012, 11:05 AM EDT

Smart Car Drives Through Twitter in Brilliant ASCII Animation Small canvas for a small vehicle

Smart cars can park in tight spaces. Tweets are tight spaces for telling stories. Smart and BBDO use these facts to maximum advantage in this fun and effective effort that…

April 11, 2012, 9:00 AM EDT

Ad of the Day: Smart Car In a world of big, another auto brand wants you to think small

Remember the Smart car—that quirky European two-seater created by the auto world's most improbable partners, Swatch and Daimler-Benz? If you do, you're ahead of many other Americans, half of whom…

September 20, 2011, 12:06 PM EDT

Smart car taking brave stand 'against dumb'

In the year's most logical brand positioning, Smart car is coming out "against dumb." More specifically, it's trying to rile people up to fight "against dumb, mindless overconsumption." The marketer…

November 10, 2010, 7:25 AM EST