Topic: Smart

Smart Car Makes Crosswalks Safer (and More Fun) With Dancing 'Don't Walk' Guy Grumpy red icon loosens up

How do you get people to stop for the "Don't walk" guy in the crosswalk? Make the "Don't walk" guy a little more interesting to look at. That's what Smart car…

September 15, 2014, 1:04 PM EDT

Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads Clever placement on Madrid displays

In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly…

April 17, 2014, 4:39 PM EDT

The Best TV Commercial From Cannes That You Never Saw Before BBDO's big crowd pleaser for Smart car

If there were a Crowd Pleasing Lions contest at Cannes, this Smart car commercial from BBDO Germany would have run off with it this year. It's all the more delightful…

June 24, 2013, 1:30 PM EDT

Smart Cars Are Like Skateboards: Lots of Fun for Two Pro skaters share a board in nifty U.K. ad

Professional freestyle skaters Kilian Martin and Alfredo Urbon share a board for this visually engaging Smart car ad, from agencies AMV BBDO and Weapon7 and director Ben Newman of Pulse…

September 24, 2012, 1:36 PM EDT

Smart Car Shows Why You Don't Crowdsource Short Stories on Facebook Fan comments quickly go awry

We recently wrote about how quirky automaker Smart USA has clever Facebook ideas that are often too clever to actually work on Facebook. This week is no exception. On Monday,…

August 21, 2012, 2:25 PM EDT

Smart Car Turns Facebook Photo Gallery Into a Flipbook Story A fun idea, but a bumpy ride

These days, whenever a brand has a great idea for using Facebook, one thing often seems to get in the way: Facebook. Today's case in point is automaker Smart USA's…

July 12, 2012, 3:54 PM EDT

Smart Car Is So Responsive, You Can Play Pong With It Great gaming stunt from BBDO

Here's a brilliant little outdoor stunt by BBDO Germany for Smart Car. To emphasize that the vehicle is both responsive and fun—the latter not being a quality that's really associated…

April 20, 2012, 11:05 AM EDT

Smart Car Drives Through Twitter in Brilliant ASCII Animation Small canvas for a small vehicle

Smart cars can park in tight spaces. Tweets are tight spaces for telling stories. Smart and BBDO use these facts to maximum advantage in this fun and effective effort that…

April 11, 2012, 9:00 AM EDT

Smart car taking brave stand 'against dumb'

In the year's most logical brand positioning, Smart car is coming out "against dumb." More specifically, it's trying to rile people up to fight "against dumb, mindless overconsumption." The marketer…

November 10, 2010, 7:25 AM EST