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Topic: Smart

Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads Clever placement on Madrid displays

In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly…

April 17, 2014, 4:39 PM EDT

8 Types of Real-Time Marketing, and the Brands That Got It Right Being great in the moment

Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean you…

September 8, 2013, 10:05 PM EDT

The World's Best Commercials, 2012-13 See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

June 25, 2013, 8:59 AM EDT

The Best TV Commercial From Cannes That You Never Saw Before BBDO's big crowd pleaser for Smart car

If there were a Crowd Pleasing Lions contest at Cannes, this Smart car commercial from BBDO Germany would have run off with it this year. It's all the more delightful…

June 24, 2013, 1:30 PM EDT

Smart Cars Are Like Skateboards: Lots of Fun for Two Pro skaters share a board in nifty U.K. ad

Professional freestyle skaters Kilian Martin and Alfredo Urbon share a board for this visually engaging Smart car ad, from agencies AMV BBDO and Weapon7 and director Ben Newman of Pulse…

September 24, 2012, 1:36 PM EDT

Smart Car Shows Why You Don't Crowdsource Short Stories on Facebook Fan comments quickly go awry

We recently wrote about how quirky automaker Smart USA has clever Facebook ideas that are often too clever to actually work on Facebook. This week is no exception. On Monday,…

August 21, 2012, 2:25 PM EDT

Smart Car Turns Facebook Photo Gallery Into a Flipbook Story A fun idea, but a bumpy ride

These days, whenever a brand has a great idea for using Facebook, one thing often seems to get in the way: Facebook. Today's case in point is automaker Smart USA's…

July 12, 2012, 3:54 PM EDT

Smart Car Is So Responsive, You Can Play Pong With It Great gaming stunt from BBDO

Here's a brilliant little outdoor stunt by BBDO Germany for Smart Car. To emphasize that the vehicle is both responsive and fun—the latter not being a quality that's really associated…

April 20, 2012, 11:05 AM EDT

Smart Car Drives Through Twitter in Brilliant ASCII Animation Small canvas for a small vehicle

Smart cars can park in tight spaces. Tweets are tight spaces for telling stories. Smart and BBDO use these facts to maximum advantage in this fun and effective effort that…

April 11, 2012, 9:00 AM EDT

Ad of the Day: Smart Car In a world of big, another auto brand wants you to think small

Remember the Smart car—that quirky European two-seater created by the auto world's most improbable partners, Swatch and Daimler-Benz? If you do, you're ahead of many other Americans, half of whom…

September 20, 2011, 12:06 PM EDT