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Topic: Smart

Smart Car Makes Crosswalks Safer (and More Fun) With Dancing 'Don't Walk' Guy Grumpy red icon loosens up

How do you get people to stop for the "Don't walk" guy in the crosswalk? Make the "Don't walk" guy a little more interesting to look at. That's what Smart car…

September 15, 2014, 1:04 PM EDT

Adweek's Top 5 Commercials of the Week: July 25-Aug. 1 Cars and Carl's, a boat and a ballerina. Vote for your favorite spot

By car or by boat, brands are trying out new vehicles this week to drive consumers down the path to purchase. Only one of them is actually selling an automobile—German compact-car…

August 1, 2014, 10:17 AM EDT

Ad of the Day: Shifting Gears, Smart Makes the Biggest City Car Ever A dumb idea, brilliantly presented

German compact-car maker Smart is so smart, it's playing dumb. And that, as it turns out, makes for some pretty entertaining marketing. A new campaign from BBDO Berlin rests on the…

July 29, 2014, 8:14 AM EDT

Smart Cars Will Fit Anywhere, Even in the Slim Space Between Other Ads Clever placement on Madrid displays

In a world of crowded ad spaces and precious few parking spaces, Mercedes and Madrid agency Contrapunto BBDO are hoping to make the most of both shortcomings with these cleverly…

April 17, 2014, 4:39 PM EDT

8 Types of Real-Time Marketing, and the Brands That Got It Right Being great in the moment

Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid. "Just because you can doesn't mean you…

September 8, 2013, 10:05 PM EDT

The World's Best Commercials, 2012-13 See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

June 25, 2013, 8:59 AM EDT

The Best TV Commercial From Cannes That You Never Saw Before BBDO's big crowd pleaser for Smart car

If there were a Crowd Pleasing Lions contest at Cannes, this Smart car commercial from BBDO Germany would have run off with it this year. It's all the more delightful…

June 24, 2013, 1:30 PM EDT

Smart Cars Are Like Skateboards: Lots of Fun for Two Pro skaters share a board in nifty U.K. ad

Professional freestyle skaters Kilian Martin and Alfredo Urbon share a board for this visually engaging Smart car ad, from agencies AMV BBDO and Weapon7 and director Ben Newman of Pulse…

September 24, 2012, 1:36 PM EDT

Smart Car Shows Why You Don't Crowdsource Short Stories on Facebook Fan comments quickly go awry

We recently wrote about how quirky automaker Smart USA has clever Facebook ideas that are often too clever to actually work on Facebook. This week is no exception. On Monday,…

August 21, 2012, 2:25 PM EDT

Smart Car Turns Facebook Photo Gallery Into a Flipbook Story A fun idea, but a bumpy ride

These days, whenever a brand has a great idea for using Facebook, one thing often seems to get in the way: Facebook. Today's case in point is automaker Smart USA's…

July 12, 2012, 3:54 PM EDT

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