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Topic: Skype

Brand of the Day: How Skype Uses Storytelling to Be the Most Human of Tech Companies A deeper connection

Skype knows it's much more than a platform for people to converse quickly and simply. It smartly understands that the real value of its technology lies in the human connections…

September 30, 2014, 12:51 PM EDT

The Top 10 Messaging Apps by User Base and Revenue Still big marketing opportunity though

A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue…

July 7, 2014, 4:47 PM EDT

Here's the Full List of 2014 Watch Awards Winners All the gold, silver and bronze winners across all categories

Our inaugural Watch Awards, designed to honor the best in online video, received hundreds of entries. Filmmakers, actors, activists and comedians are creating a veritable universe of content that encompasses…

June 24, 2014, 12:31 PM EDT

The Story Behind One of the Most Beautiful Real Moments in Advertising Skype spot is a Cannes favorite and a lesson in listening

CANNES, France—"Reality, most of the time, sucks." So says PJ Pereira, who just happens to have created one of the most powerful reality-based ads in advertising history—one being widely honored and…

June 20, 2014, 2:05 PM EDT

Skype's Message to Facebook and WhatsApp: Millennial Use Growing Tops 300 million people

Skype is making its case to marketers that it is hip with millennials, that highly coveted youth demographic. Skype now counts more than 300 million users and said it reaches…

March 31, 2014, 1:20 PM EDT

The Top 3 Social Messaging Apps Among Smartphone Users And a look at who's actually using WhatsApp

Facebook paid a staggering $19 billion for WhatsApp. While it trails Facebook as a messaging app in the United States, WhatsApp dwarfs Facebook in terms of monthly active users. Below,…

March 4, 2014, 10:51 PM EST

GroupMe Joins Foursquare in Skipping SXSW No more free grilled cheese, folks

While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans. "We're not holding any…

February 28, 2014, 4:48 PM EST

6 Bold Moves That Would Jumpstart Apple Starting with a Tesla iCar

The Apple Tesla iCar is not so far fetched now, is it? It’s long been a vision of many Apple watchers that the iPhone maker could buy the electric car…

February 21, 2014, 1:35 PM EST

Microsoft Punishes Xbox Gamers Over Dirty Words Bad language leads to temporary bans

Watch your language while gaming with Microsoft. Today, the company had to admit to punishing Xbox One owners who cursed in videos posted on the platform. The new Xbox One went…

November 25, 2013, 5:20 PM EST

Adweek's Top 5 Commercials of the Week: Nov. 1-8 Love, war, music and plenty of early holiday cheer—vote for the week's best spot

It's been a particularly strong week for commercials. But which one was the best? Below, we've got five great contenders. Was it the latest Call of Duty spot starring Megan Fox…

November 8, 2013, 7:18 AM EST

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