Topic: Skype

Skype Rips Into Twitter and Facebook in New Ads Video calling positioned as just more human

It's a familiar gripe: Technology makes communication more efficient, but less personal. Now, Skype is looking to leverage consumer anxiety about alienation with a $12 million campaign that frames its…

April 3, 2012, 2:27 PM EDT

Skype Ads Are Nothing to Video-Call Home About

Skype, the Internet phone company which Microsoft just bought for an eye-popping $8.5 billion, has never been a creative advertiser. From the beginning, its main challenge was to explain to…

May 10, 2011, 9:03 AM EDT

Social-media sites get vintage ad treatment

You've gotta love these vintage-style ads for social-media sites, such as "Twitter: The sublime, mighty community with just 140 letters!" Check out four full-size executions here. While it might…

August 9, 2010, 9:26 AM EDT