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Topic: Skype

Six Tips on Talking to the Post Generation

How the under-14 crowd views media and content

In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I…

Skype Is Great for Lots of Stuff, Like Helping Russian Pet Detectives Find Dogs Named Donut

As long as you have sock soup, too

There's a real-live Ace Ventura in Moscow, and Skype wants you to know he uses its technology to help find lost cats and dogs. Meet Valeriy Subrigov, a former police officer…

Ad of the Day: Skype Tells the Story of Earth's First Climate-Change Refugees

Unfolding tragedy at Kiribati

Skype wants you to know it isn't just good for keeping in touch with geographically distant friends and family—it's a practical tool for important professionals doing good work. A new ad…

Brand of the Day: How Skype Uses Storytelling to Be the Most Human of Tech Companies

A deeper connection

Skype knows it's much more than a platform for people to converse quickly and simply. It smartly understands that the real value of its technology lies in the human connections…

The Top 10 Messaging Apps by User Base and Revenue

Still big marketing opportunity though

A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue…

Here's the Full List of 2014 Watch Awards Winners

All the gold, silver and bronze winners across all categories

Our inaugural Watch Awards, designed to honor the best in online video, received hundreds of entries. Filmmakers, actors, activists and comedians are creating a veritable universe of content that encompasses…

Skype’s Story Is Told Through the Eyes of Those It’s Connected

Station Film traveled the world to capture users’ stories

Production Series - Gold After being forced to become a child soldier in Uganda, Dennis became an outspoken opponent of war atrocities. But his efforts there made him a public target,…

The Story Behind One of the Most Beautiful Real Moments in Advertising

Skype spot is a Cannes favorite and a lesson in listening

CANNES, France—"Reality, most of the time, sucks." So says PJ Pereira, who just happens to have created one of the most powerful reality-based ads in advertising history—one being widely honored and…

Skype's Message to Facebook and WhatsApp: Millennial Use Growing

Tops 300 million people

Skype is making its case to marketers that it is hip with millennials, that highly coveted youth demographic. Skype now counts more than 300 million users and said it reaches…

The Top 3 Social Messaging Apps Among Smartphone Users

And a look at who's actually using WhatsApp

Facebook paid a staggering $19 billion for WhatsApp. While it trails Facebook as a messaging app in the United States, WhatsApp dwarfs Facebook in terms of monthly active users. Below,…

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