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Can Kik Beat Snapchat With New Targeting Capabilities for Brands? Pick a country, gender and device

A hot messaging app is starting to get more targeted with its fledgling ad business. Kik said today that it is giving brands the ability to deliver promoted messages based…

March 5, 2015, 1:05 PM EST

PTTOW Expands Marketing Roster for Annual Getaway Plans party of random mayhem for top CMOs

The marketing world is a game of one-upmanship: Who can put on the better show and deliver the bigger surprise? So when your audience is leaders in marketing, how do…

February 14, 2014, 12:03 PM EST

Intel and Toshiba Peddle Product Placement in Branded Film The Power Inside Ad inside an ad

Brands have another incentive for crafting compelling content marketing beyond engaging consumers—it might prompt other advertisers to pay to be included. Such was the case with Pereira & O'Dell's latest…

July 29, 2013, 12:16 PM EDT

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