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Topic: Skittles

Brands All Use This Same Tired Joke on Twitter and It Needs to Stop

Unoriginal tweets are deal breakers

We've reached peak brand inanity on Twitter, and it seems to have affected—or infected—almost every marketer trying to capitalize on the top trending hashtag "five-word deal breakers." The social media elites…

Marshawn Lynch Finally Talks ... in Funny, Weird Ads for Skittles and Progressive

Seattle running back becomes a whole lot 'awesomer'

Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words. Whether it's answering every question with a laid-back…

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement

Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

Skittles Gives a First Taste of Its Super Bowl Ad Featuring a Town Brawl

No sign of Seahawks' Marshawn Lynch, though

Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in…

Skittles Teases Its First Super Bowl Ad With Kurt Warner in a Hot Tub of Candy

Mars brand will make its Big Game debut Feb. 1

Skittles is joining Mars Inc. corporate sibling Snickers at the Super Bowl this year, as the brand airs its first Big Game commercial on Feb. 1. The Super Bowl debut of…

Ad of the Day: Life Isn't Easy for a Man Made of Skittles in Candy Brand's Mockumentary

Struck by a rainbow

The best Skittles advertising has always been about anatomical oddities. The examples are endless: the sheepboys, the guy with the living beard, the man whose touch turns everything to Skittles,…

The Top 10 Halloween Candy Brands on Twitter

You might say 'gimme a break' when you see No. 1

The time is upon us for trick-or-treating, as Halloween looms tomorrow. So Crimson Hexagon mined Twitter for all mentions of candies this month on the social platform. And a quick note…

Friends or Food? Skittles' Giant Spider Ad Plays Out in Two Different Ways

Halloween spot's extended version has a few twists

Skittles gives arachnophobes even more ammunition for their fears with a new ad featuring a giant, talking spider and his run-in with Halloween trick-or-treaters. The story actually comes in two versions:…

Why This BBDO Creative Director Is Lying on the Ground and Licking a Screen for You

Carlos Moreno salutes his own work

You can be proud of your ads. But reenacting them in real life? That can get awkward. Carlos Moreno, though, takes one for the team in the video below—a promo for…

Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies

They make game day 'awesomer'

It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably…

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