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Topic: Skittles

Skittles Sheds Its Rainbow to Celebrate London Pride

Candy clears the colorway for LGBT revelers in Britain

Much of Skittles advertising is built around the candy's rainbow profile. But to honor the LGBT pride celebrations in London this past weekend, the brand stripped off its colors.  "So this…

Facial-Tracking Technology Shows These 5 Super Bowl Ads Were the Most Engaging

Animals and ultrasounds struck a chord with viewers

While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most…

Steven Tyler Sees Himself Made Entirely of Skittles in Candy Brand's Super Bowl Ad

First 'Taste the Rainbow' spot with a celebrity

Skittles on Tuesday joined the parade of brands releasing their full Super Bowl ads early, unveiling its 30-second spot starring Aerosmith frontman Steven Tyler. The spot, which will air during the…

DeMarcus Ware Predicted a Skittles Rainbow for Super Bowl Sunday in Real TV Weathercast

Broncos star hypes candy brand's contest

Celebrities doing weathercasts is nothing new, but Skittles got into the action Thursday by recruiting Broncos star DeMarcus Ware to offer a real forecast for Super Bowl Sunday—and his prediction…

Steven Tyler Rocks a Candy-Covered Microphone in Lead Up to Skittles' Super Bowl Ad

Here's a 2-second teaser GIF

If you love Skittles and Aerosmith, have we got good Super Bowl news for you. The veteran rock band's iconic frontman, Steven Tyler, always had What It Takes, and now he's…

Love It or Hate It, Candy Corn Rules the Trick-or-Treat Bag

The story behind the century-old waxy treat that frightens half of America

According to the National Confectioners Association, some 35 million pounds (about 9 billion kernels) of candy corn will be manufactured this year. Americans are expected to buy 20 million pounds…

Marshawn Lynch Just Popped Up on a Shopping Channel to Hilariously Sell Skittles

Seahawks star visits Evine Live

If you happened to be zoning out to the Evine Live home-shopping channel on cable TV at 11:04 a.m. ET this morning, you saw a strange sight. Yes, that was…

Skittles Is Auctioning Off Custom-Made Prizes, and You Bid With Facebook Likes

Oil paintings, guitars and more

"Bidding stands at 20 Facebook likes. ... Who'll give me 21? Going once, going twice ... sold for 20 likes to the man with his face buried in a bag…

Put Your Finger on the Screen, and This Music Video Becomes Delightfully Fun

Echoes of old Skittles ads

If you want to see all the clever things your fingertip can do, check out this cool new interactive music video from Japanese pop star Namie Amuro. The video, directed by…

Brands All Use This Same Tired Joke on Twitter and It Needs to Stop

Unoriginal tweets are deal breakers

We've reached peak brand inanity on Twitter, and it seems to have affected—or infected—almost every marketer trying to capitalize on the top trending hashtag "five-word deal breakers." The social media elites…

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