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Topic: Skiing

Skier Sets Off Avalanche and Records the Whole Terrifying Experience on His GoPro One to watch with headphones on

Considering its position as the No. 1 brand channel on YouTube, it's really of no surprise that this insane video comes from today's prime purveyors of adventuretime content, GoPro. What appears…

April 17, 2014, 10:00 AM EDT

P&G Ads Are Taking Olympic Gold and Facebook Users Love Skiing Winter Games data roundup

Here comes the Olympics data. AceMetrix today unveiled numbers that bode extremely well for Procter & Gamble, which takes the top three spots in its Top 10 rankings for Winter…

February 13, 2014, 6:10 PM EST

Ad of the Day: Hertz A ski boot with a retractable ski? Almost sounds too good to be true

The season's most amazing new winter accessory has turned out—for better or worse—to be a deviously clever ad campaign in disguise. The video below pitches SkiBrogues, a fascinating new ski boot…

January 14, 2013, 2:27 PM EST

Chairlift Is the Real Trip in Odd Ads for Copper Mountain Ski Resort Comical family vignettes by Wexley School for Girls

Wexley School for Girls, the Seattle agency whose name, we've already established, is pretty quirky, has come up with a quirky new campaign to match—for Copper Mountain Ski Resort in…

September 17, 2012, 4:50 PM EDT

Vail Resorts Doubles Down With SapientNitro Skiing brand leans on agency for new summer tourism product

Thanks to a piece of national legislation passed last fall, Vail Resorts is gearing up for summertime revenues in the same mountains where it offers ski slopes to consumers. Through…

August 14, 2012, 9:00 AM EDT

Orbit's Ice Mints Ad Hijacks Snowmaking Machine

PKP BBDO in Austria came up with this super cool ambient execution for Orbit Ice Mints, using a mountainside snow cannon to make the guy look like he's breathing ice.…

May 3, 2011, 12:07 PM EDT

Draftfcb Helping to Brand U.S. Freeskiing From Scratch

Draftfcb New York recently got an interesting assignment from the United States Ski and Snowboard Association—to help build the brand identity for U.S. Freeskiing ahead of the first-ever freeskiing Olympic…

May 2, 2011, 1:24 PM EDT

Mammoth Mountain lives large with new ads

David&Goliath is relaunching Southern California's Mammoth Mountain ski resort under the tagline "Play big," and has plenty of larger-than-life advertising to match. There's this billboard, which just went up…

January 13, 2009, 11:24 AM EST

Utah tourism lets snowflakes do the talking

Utah is getting goofy with its tourism campaign for this winter's ski season. A bunch of new ads from the agency Struck in Salt Lake City show people dressed as…

November 7, 2008, 8:53 AM EST

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