Topic: Skiing
The season's most amazing new winter accessory has turned out—for better or worse—to be a deviously clever ad campaign in disguise. The video below pitches SkiBrogues, a fascinating new ski boot…
Wexley School for Girls, the Seattle agency whose name, we've already established, is pretty quirky, has come up with a quirky new campaign to match—for Copper Mountain Ski Resort in…
Thanks to a piece of national legislation passed last fall, Vail Resorts is gearing up for summertime revenues in the same mountains where it offers ski slopes to consumers. Through…
PKP BBDO in Austria came up with this super cool ambient execution for Orbit Ice Mints, using a mountainside snow cannon to make the guy look like he's breathing ice.…
Draftfcb New York recently got an interesting assignment from the United States Ski and Snowboard Association—to help build the brand identity for U.S. Freeskiing ahead of the first-ever freeskiing Olympic…
David&Goliath is relaunching Southern California's Mammoth Mountain ski resort under the tagline "Play big," and has plenty of larger-than-life advertising to match. There's this billboard, which just went up…
Utah is getting goofy with its tourism campaign for this winter's ski season. A bunch of new ads from the agency Struck in Salt Lake City show people dressed as…
