Advertisement

Topic: Skechers

It's Man vs. Cheetah in Super Bowl Ad Teaser for Skechers

Mr. Quiggly's company switches species

A dog lover last year with its generally well-received "Mr. Quiggly" spot, Skechers is suddenly into cats for this year's Super Bowl. The spot, scheduled to air during the two-minute warning…

Putting Brands in Their Place

FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads

Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…

Skechers Pulls Shoes Ahead of Ad Industry Review

Company may have seen the writing on the wall

Skechers, the fitness shoemaker that just agreed to a $40 million settlement with the Federal Trade Commission over deceptive advertising charges, quietly pulled its toning shoe for girls from its…

Skechers Settles Deceptive Ad Case With FTC for $40M

Reminiscent of Reebok suit, settlement is commission's largest

When it comes to cracking down on health and fitness claims in ads, the Federal trade Commission isn't sitting on its butt. Skechers' health and fitness advertising claims didn't go the…

Skechers to Incentivize Product Reviews Through Rewards Program

Shoe brand working with PowerReviews on effort

Skechers.com features 60,000 total product reviews and 32,500 questions and answers. Now the footwear brand is looking to let consumers monetize that content. Soon members of the Skechers Elite rewards program…

Advertisement