Topic: Skechers
A dog lover last year with its generally well-received "Mr. Quiggly" spot, Skechers is suddenly into cats for this year's Super Bowl. The spot, scheduled to air during the two-minute warning…
Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…
Skechers, the fitness shoemaker that just agreed to a $40 million settlement with the Federal Trade Commission over deceptive advertising charges, quietly pulled its toning shoe for girls from its…
When it comes to cracking down on health and fitness claims in ads, the Federal trade Commission isn't sitting on its butt. Skechers' health and fitness advertising claims didn't go the…
Skechers.com features 60,000 total product reviews and 32,500 questions and answers. Now the footwear brand is looking to let consumers monetize that content. Soon members of the Skechers Elite rewards program…
Here's your latest Super Bowl sneak peek—a teaser of the Skechers spot, which has already gotten some attention after it was reported that its French-bulldog star, Mr. Quiggly, replaced Kim…
Skechers' 2012 Super Bowl commercial is drawing fire and calls for brand boycotts, weeks before it airs in the Feb. 5 game. The ad features Dallas Mavericks owner Mark Cuban,…
