Topic: Sir Martin Sorrell
WPP Launches New Lincoln Unit
New York-based agency to help reintroduce luxury Ford brand
WPP today unveiled plans for a new, as-yet-unnamed agency, dedicated to Ford Motor's Lincoln nameplate. To be based in New York, the shop will reintroduce Lincoln's new designs to consumers and…
Why Silicon Valley Can't Sell
Or, why luring big brands to platforms is its next big problem
Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in…
'Media Owners Masquerading as Technology Companies'
Sir Martin Sorrell on Microsoft, Google, AOL and Yahoo at Cannes
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