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Topic: Sir John Hegarty

Creative Judges Get Hit Up for Favors in Cheeky Ads for an Awards Show Not Judged by Creatives

Epica touts its neutrality

When creatives judge their fellow creatives in awards shows, one might argue it's a good way to ensure strong work is appreciated. Others might argue it gets a bit ...…

This Massively Ambitious UN Campaign Aims to Be in Cinemas Around the World

Multi-channel push hopes to reach 7 billion people in 7 days

A commercial being billed as the first global cinema ad will star animated animals as U.N. delegates and Liam Neeson as the voice of God. The minute-long spot, created to generate…

John Hegarty Explains Why Everyone Needs a John Lennon [Video]

Sir John Hegarty in conversation with Adweek Senior Editor Andy McMains, Part 1

Not a fan of 'Mull of Kintyre.'

John Hegarty On Pitching BBH's Most Outrageous Ad Ever [Video]

Sir John Hegarty in conversation with Adweek Senior Editor Andy McMains, Part 2

You can't research this kind of thing. But you can test it. 

John Hegarty Reveals The Biggest Change to Advertising in 40 Years [Video]

Part 3 of a Conversation with Andy McMains

It wasn't just the technology that changed in the past four decades.

George Lois Gets CLIO Lifetime Achievement Award

Brash ad legend reflects on an epic career

George Lois can add one more line to his long list of honors—the 2013 CLIO Lifetime Achievement Award.  "When you get an award, they're all exciting as hell, and CLIO is…

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