Topic: Sir John Hegarty
Multi-channel push hopes to reach 7 billion people in 7 days
By David Gianatasio on Sep. 24, 2015 - 9:00 AM EDT
A commercial being billed as the first global cinema ad will star animated animals as U.N. delegates and Liam Neeson as the voice of God. The minute-long spot, created to generate…
Sir John Hegarty in conversation with Adweek Senior Editor Andy McMains, Part 1
Apr 9, 2014, 1:40 PM EDT
Not a fan of 'Mull of Kintyre.'
Sir John Hegarty in conversation with Adweek Senior Editor Andy McMains, Part 2
Apr 9, 2014, 1:34 PM EDT
You can't research this kind of thing. But you can test it.
Part 3 of a Conversation with Andy McMains
Apr 9, 2014, 1:26 PM EDT
It wasn't just the technology that changed in the past four decades.
Brash ad legend reflects on an epic career
By Gabriel Beltrone on Feb. 19, 2013 - 6:00 AM EST
George Lois can add one more line to his long list of honors—the 2013 CLIO Lifetime Achievement Award. "When you get an award, they're all exciting as hell, and CLIO is…