Topic: Simulmedia
Type
A new study from advertising consultancy Simulmedia suggests that there's a large disparity between prime-time ad spending and the actual return on the investment. In the two-week period measured, more…
As Google and Others Struggle in TV, Simulmedia Sees Some Traction
Data-driven television catching on with some agencies, networks...but slowly
After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out, ditching its TV ads division. The search giant's dropout came just a few months after…
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