Topic: Simmons Bedding Co.

Kirshenbaum Bond Senecal Wins Simmons Account

Mattress business comes after a review

Simmons Bedding Co. has hired Kirshenbaum Bond Senecal + Partners as its new lead creative agency. The selection came after a three-month review in which there were two other finalists: The…

Mattress Ads Wake Up to Human Sexuality

Not so long ago, ads showing couples sharing a bed were taboo

The fact is largely forgotten, but first lady Eleanor Roosevelt used to host a weekly radio show sponsored by the Simmons mattress company—a cultural footnote immortalized by Cole Porter in…

Simmons Bedding Shifts Media Business to MEC

It's deja vu for new marketing chief Jeff Willard

Simmons Bedding Co.’s new marketing head Jeff Willard is tapping a familiar partner to handle the company’s media planning and buying: MEC. Last May, when Willard was chief marketing officer at…