Topic: Simmons Bedding Co.

Kirshenbaum Bond Senecal Wins Simmons Account Mattress business comes after a review

Simmons Bedding Co. has hired Kirshenbaum Bond Senecal + Partners as its new lead creative agency. The selection came after a three-month review in which there were two other finalists: The…

July 22, 2013, 1:28 PM EDT

Mattress Ads Wake Up to Human Sexuality Not so long ago, ads showing couples sharing a bed were taboo

The fact is largely forgotten, but first lady Eleanor Roosevelt used to host a weekly radio show sponsored by the Simmons mattress company—a cultural footnote immortalized by Cole Porter in…

May 16, 2013, 6:42 AM EDT

Simmons Bedding Shifts Media Business to MEC It's deja vu for new marketing chief Jeff Willard

Simmons Bedding Co.’s new marketing head Jeff Willard is tapping a familiar partner to handle the company’s media planning and buying: MEC. Last May, when Willard was chief marketing officer at…

March 7, 2013, 5:30 AM EST