Topic: Silver + Partners

Eric Silver Will Close His Agency and Join McCann as North American Creative Chief

Silver + Partners lost biggest client, CarMax, in November

Eric Silver is back in the big leagues, signing on as the new regional chief creative officer of McCann Erickson North America. Silver, who has worked at network agencies like…

Accounts in Review: CarMax's Selection Comes Down (Quickly) as NBA Finalists Await Decision

Johnsonville sausage review heats up

It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the…

CarMax Picks Its Next Lead Agency

Brand spends $60 million in media annually

CarMax has selected McKinney as its new lead creative agency, the automotive retailer has confirmed. The company spends about $60 million in media annually. The selection came after a review in…

Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax

NBA also hosts final presentations

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer,…

CarMax Eyes 3 Shops for Its Creative Business

Super Bowl advertiser spends $60 million on media annually

On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency. Three agencies have reached the final…

Would You Recognize a Loved One Dressed Like the Homeless? These People Didn't

Hidden-camera stunt aims to 'make them visible'

Most city dwellers tend to avoid eye contact with the homeless, a fact that made one advocacy group wonder: Would you recognize your own relatives if they were living on…

Shop at Burlington, and Never Awkwardly Discuss Your Fashion Sense in Public Again

Silver + Partners to the rescue

After years of the hard sell, some regional and national retailers are actually trying to build brands. Last month, Men's Warehouse jettisoned its bearded chairman from its advertising (after jettisoning…

Ben & Jerry's Scoops Up Euphoria on Instagram

Followers show off their ice-cream faces

iScreen, uScreen. Ben & Jerry's is rallying its 127,000 Instagram followers and inviting them to upload images representing "euphoria"—because that's the feeling you get from Ben & Jerry's ice cream—by…