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Topic: Sid Lee

Love Cards Against Humanity and Hating on Donald Trump? Have We Got the Game for You

The anti-social party game gets even more so

The Sid Lee Collective, an agency incubator for Sid Lee's non-commercial creative projects, took a few choice Donald Trump quotes and transformed them into an unofficial Cards Against Humanity expansion…

France's Yellow Pages Just Made an Interactive Music Video About a Lady Who Builds a Sexbot

How Sid Lee sold the oldest directory on Breakbot's 'erotic dream'

Pages Jaunes—the French Yellow Pages—just launched an interactive music video for Breakbot's latest single, "My Toy." This may sound like a weird combination. But think about how much creative, local…

Absolut Lights Up the Night With a New Short Film and a Special Illuminated Bottle

Sid Lee's latest iteration of 'Absolut Nights'

Absolut rolls out new advertising today from Sid Lee including a new short film and TV commercial, a never-before-heard song from Empire of the Sun, and a limited-edition illuminated bottle…

Agency Rigs Its Office to Count Everything That Goes On in Excruciating Detail

Coffee pours, toilet flushes and more

Do you love numbers? Not as much as Sid Lee does. The agency's Paris office is channeling Count von Count with a side project in which it set up digital sensors…

Adidas fires up its largest ad campaign ever

Adidas today launched what it's describing as its "largest marketing campaign in history," packed with enough pro athletes, pop stars and adrenaline overload to finally put it on par with…

Adidas hosts soccer party at 'Star Wars' bar

I admit I am no soccer fanatic, but World Cup fever is upon us, and I'm hardly immune. It took some repeat viewings (and some scanning of the sports…

Adidas Finds Groove With Frankie Valli Song

It's hard to imagine a hipper scene than the one portrayed in the latest TV ad for the Adidas Originals brand. The spot, celebrating Adidas's 60th anniversary, shows a rockin'…

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