Topic: Sid Lee

Adidas fires up its largest ad campaign ever

Adidas today launched what it's describing as its "largest marketing campaign in history," packed with enough pro athletes, pop stars and adrenaline overload to finally put it on par with…

March 16, 2011, 8:00 AM EDT

Adidas hosts soccer party at 'Star Wars' bar

I admit I am no soccer fanatic, but World Cup fever is upon us, and I'm hardly immune. It took some repeat viewings (and some scanning of the sports…

June 7, 2010, 9:43 AM EDT

Adidas Finds Groove With Frankie Valli Song

It's hard to imagine a hipper scene than the one portrayed in the latest TV ad for the Adidas Originals brand. The spot, celebrating Adidas's 60th anniversary, shows a rockin'…

November 26, 2008, 9:14 AM EST