Topic: showrooming

Why Amazon's New Phone Threatens Retailers

Built-in showrooming spells trouble for bricks-and-mortar stores

Amazon today unveiled its highly anticipated smartphone—dubbed Amazon Fire Phone—that will give the e-commerce giant yet another piece of ammunition against retailers in its goal to own online shopping through…

Study Shows Prevalence of Consumer 'Webrooming'

More people researching online and buying in local stores

Retailers who fume about showrooming may find a new report from Merchant Warehouse is a welcome reality check. The company, which is focused on business payment solutions, has melded together…

Retailers Are Using Data-Based Approaches to Fight Showrooming

A ‘call, click or come over’ strategy

Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the merchandise in the stores, then go online and buy…

Showrooming is a Very Real Problem for Car Dealerships, Too

63% use their smartphones while at an auto lot

There’s been a lot of attention paid to the harm done to big-box stores when shoppers check out merchandise in brick-and-mortar outlets, only to buy it online (often at Amazon)…

Consumers Visit Retailers, Then Go Online for Cheaper Sources

The victims, demographics and rationales behind showrooming

Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon).…

Retailer's Holidays Focus Ain't Sexy, Just Real

Kirkland's shows some brands still think email first

Sometimes it's refreshing to hear a brand admit that it has put together a fairly elaborate effort not to reel in more fish (i.e., customers) right then and there, but…