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Topic: showrooming

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Retailers Are Using Data-Based Approaches to Fight Showrooming A ‘call, click or come over’ strategy

Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the merchandise in the stores, then go online and buy…

March 25, 2014, 10:57 AM EDT

Showrooming is a Very Real Problem for Car Dealerships, Too 63% use their smartphones while at an auto lot

There’s been a lot of attention paid to the harm done to big-box stores when shoppers check out merchandise in brick-and-mortar outlets, only to buy it online (often at Amazon)…

January 24, 2014, 12:02 AM EST

Consumers Visit Retailers, Then Go Online for Cheaper Sources The victims, demographics and rationales behind showrooming

Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon).…

March 14, 2013, 7:03 AM EDT

Retailer's Holidays Focus Ain't Sexy, Just Real Kirkland's shows some brands still think email first

Sometimes it's refreshing to hear a brand admit that it has put together a fairly elaborate effort not to reel in more fish (i.e., customers) right then and there, but…

November 15, 2012, 6:08 PM EST

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