Topic: showrooming
Type
Consumers Visit Retailers, Then Go Online for Cheaper Sources
The victims, demographics and rationales behind showrooming
Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon).…
Retailer's Holidays Focus Ain't Sexy, Just Real
Kirkland's shows some brands still think email first
Sometimes it's refreshing to hear a brand admit that it has put together a fairly elaborate effort not to reel in more fish (i.e., customers) right then and there, but…
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