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Topic: Shopper Marketing

5 WPP Shops Will Now Handle Shopper Marketing for General Mills

A few independent shops had handled the business previously

In shifting its shopper marketing efforts to WPP Group shops like Geometry, General Mills is consolidating business within a single holding company that previously had been scattered among a handful…

Kraft Fuels Up on Mobile to Sell More Summer Cheeseburgers

Augmented reality looks to make over food packaging

Consumer-packaged goods giant Kraft is dialing up its digital investments this summer with the "Great American Bacon Cheeseburger" campaign (which runs through Labor Day) for 14 different summer-themed products including…

Beyond the Grocery Smart Cart, the iBeacon Beckons

New technologies promise no-register checkout and smartphone coupons

Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent…

Geometry Gets Unilever U.S. Work

New WPP shopper marketing unit

Geometry Global, the entity resulting from the merger last June of WPP Group’s G2, JWTAction and OgilvyAction retail marketing operations, has rung up an impressive early win, according to sources:…

Shopper Marketing Is Going Mainstream

Retail is the center of gravity

Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter &…

Pepsi Next Videos Get 'Sexy' in English and Spanish

Brand continues focus on parodies

Pepsi Next is launching an English-Spanish online video campaign today featuring Univision star William Levy—who is playing six spoofy "bring sexy back" characters that represent a continuation of the brand's…

Fast Chat: Y&R's Gonzalez on Shopper Marketing

Shop brands Latin American offering Labstore

Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R…

JWT Buys Retail Marketing Specialist

Lunchbox will keep its name, management

JWT's acquisition of Lunchbox gives the agency a smallish domestic player in shopper marketing with common clients like Unilever and Kimberly-Clark. The 70-person shop is based in Los Angeles and has…

Draftfcb's Lucas: Shopper Marketing Is More Than Just Shelf Talkers

Over the course of his career, Jim Lucas has worked with Frito-Lay, Kellogg, Kroger, Procter & Gamble and others and has watched shopper marketing evolve. Now evp/director of Draftfcb’s shopper…

Shopper Marketing Dos and Don'ts

What do shoppers want and why do they pick certain brands over others? According to Jonathan Dodd, vp/global director of strategy and shopper marketing practice at G2, a global network…

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