Topic: Shopper Marketing
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JWT Buys Retail Marketing Specialist
Lunchbox will keep its name, management
JWT's acquisition of Lunchbox gives the agency a smallish domestic player in shopper marketing with common clients like Unilever and Kimberly-Clark. The 70-person shop is based in Los Angeles and has…
Over the course of his career, Jim Lucas has worked with Frito-Lay, Kellogg, Kroger, Procter & Gamble and others and has watched shopper marketing evolve. Now evp/director of Draftfcb’s shopper…
What do shoppers want and why do they pick certain brands over others? According to Jonathan Dodd, vp/global director of strategy and shopper marketing practice at G2, a global network…
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