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Topic: Shock Top

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

Shock Top Is Starting a Summer Camp for Nostalgic Millennials Tired of Acting Like Adults

Brand partnered with Camp No Counselors

If you watched Netflix's reboot of Wet Hot American Summer and thought, "Huh, if those 30-something and 40-something adults don't look out of place at a summer camp, maybe I…

Watch T.J. Miller and the Shock Top Wedge Hilariously Review the Other Super Bowl Ads

Long-form spot caps off the night perfectly

We've all been commenting on the commercials of Super Bowl 50 for days—before, during and after the game. But leave it to the talent from one of the commercials to…

Shock Top Teaser Clip Promises the 'Greatest Super Bowl Ad of All Time'

Bold claims and a shattering mic drop from Silicon Valley's T.J. Miller

Shock Top, A-B InBev's craft-like offering, has released a teaser of its upcoming Super Bowl debut. Created by Anomaly in Toronto, the 90-second clip features the brand's new spokesman, comedian…

Shock Top and Michelob Ultra Will Share the Super Bowl Spotlight With Bud and Bud Light

A-B InBev has bought 3 minutes of total ad time

Budweiser and Bud Light won't be the only Anheuser-Busch beers taking center stage at this year's Super Bowl. The company has decided to add its craft-like offering, Shock Top, to…

Shock Top Beer Is One Smooth Talker in Fun Series of Bar and Liquor Store Stunts

Citrus mascot has some tart lines

The next time you're perusing the shelves at your local beer shop and you hear a voice coming from the cooler, there's a chance it's a sixer of Shock Top…

Big Beer Brands Are Fooling Us With Their Crafty Looks

Indie brewers want transparency

It’s a lazy Saturday afternoon, and here we sit in a Whole Foods quaffing pints of creamy craft beer—Old No. 38 Stout from North Coast Brewing in Fort Bragg, Calif.,…

Ad of the Day: Shock Top

A-B's wheat beer joins the gleeful march toward the Mayan apocalypse

Rest assured: If the world does come to a dramatic, fiery end in 2012, it won't stop advertisers from hawking their wares. Extinction-level events have become a popular theme for brands…

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