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Topic: Sherwin-Williams

Deutsch Takes on Sherwin-Williams' Other Consumer Brands

Assignment includes Dutch Boy, Krylon, Thompson's WaterSeal

McKinney remains lead agency on the namesake Sherwin-Williams brand, but Deutsch will now handle the rest of the parent company's consumer brands. Deutsch's assignment encompasses the likes of Dutch Boy, Krylon,…

The Definition of Advertising Has Never Been More Unclear

Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

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