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Topic: Shazam

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Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game Rolls out to all

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile,…

October 7, 2014, 11:01 AM EDT

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience Could open up opportunities in other new venues

Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that…

July 1, 2014, 7:10 AM EDT

Why Amazon's New Phone Threatens Retailers Built-in showrooming spells trouble for bricks-and-mortar stores

Amazon today unveiled its highly anticipated smartphone—dubbed Amazon Fire Phone—that will give the e-commerce giant yet another piece of ammunition against retailers in its goal to own online shopping through…

June 18, 2014, 6:18 PM EDT

NCM Inks Deals With Shazam, Maker Studios Also buying out the competition

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly…

May 14, 2014, 2:56 PM EDT

Robert Rodriguez Has a Prime Outlet for His Guilty Pleasures Explains how he chooses his programming

Specs Who Robert Rodriguez Age 45 Accomplishments Filmmaker (From Dusk Till Dawn, Spy Kids and the upcoming Sin City: A Dame to Kill For); founder/chairman of El Rey network; creator of From Dusk…

March 21, 2014, 10:02 AM EDT

Twitter Killed All of These Second-Screen Apps Some have evolved, others are dying a prolonged death

Look at your smartphone. Scroll way down in the apps. See those five social TV apps you never use, or maybe the one you do use and the four you…

September 9, 2013, 10:03 PM EDT

Some Things That Reggie Watts Hates And one or two things he likes

Specs Who Reggie Watts Age 41 Accomplishments Comedian and musician; co-star of the IFC show Comedy Bang! Bang! (Fridays at 10 p.m.); contributor to YouTube comedy channel Jash Base Brooklyn, N.Y. What’s the first information…

July 25, 2013, 11:33 PM EDT

Y&R Finds Another Tech Buddy in Shazam App seeks earlier engagements with marketers

Young & Rubicam is rubbing elbows with yet another technology company in ongoing push to contemporize its offering. Audio recognition application Shazam has forged a partnership with the WPP Group shop.…

July 11, 2013, 10:12 AM EDT

Shazam Introduces Engagement Metric for TV Ads Focus is on second-screen engagement

In an effort to help brands measure the impact of second-screen ad campaigns, Shazam is introducing a new metric tracking users' engagement with TV spots using the media "tagging" app. It's officially…

June 19, 2013, 5:30 AM EDT

Information Diet: Nat Faxon Ben and Kate star keeps it old school when it comes to news

Specs Age 37 Accomplishments Star of Fox's Ben and Kate, Academy Award Winner for Best Adapted Screenplay for The Descendants Base Los Angeles What’s the first information you consume in the morning? The newspaper. I’m…

November 23, 2012, 9:14 AM EST

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