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Topic: Shazam

Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans

Thirsty, Indiana?

Here's a fun way for brands to dole out product samples. As part of its sponsorship of this weekend's NCAA Men's Final Four competition, Coke Zero and Ogilvy & Mather…

How Subaru and Shazam Helped Make Odessa a Star

Music exec used app to discover folk singer

It's rare that ads make the artist, but in the case of singer-songwriter Odessa, it was in fact just that—a TV commercial for Subaru launched her career. The automaker's "Flat Tire"…

Shazam Will Make Its Smartwatches Debut Later This Year

Music app looks to become more ubiquitous

Shazam has designs on reaching a much broader audience through platforms beyond smartphones. The music-and-TV app later this year will include functionalities on smartwatches, the company revealed today at Mobile…

Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs

Pepsi will sell Katy Perry merchandise

When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring. And amid the spike in tweets, they'll be able…

Rainn Wilson Shares His Favorite Super Bowl Ad (He Just Can't Remember What It's For)

Backstrom star can definitely name his top podcasts, though

Specs Who Rainn Wilson Age 49 Claim to Fame Stars as detective Everett Backstrom on the new Fox series Backstrom (Thursdays at 9); co-creator of the SoulPancake website and YouTube channel Base Los Angeles Twitter @rainnwilson What's…

Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Rolls out to all

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile,…

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience

Could open up opportunities in other new venues

Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that…

Why Amazon's New Phone Threatens Retailers

Built-in showrooming spells trouble for bricks-and-mortar stores

Amazon today unveiled its highly anticipated smartphone—dubbed Amazon Fire Phone—that will give the e-commerce giant yet another piece of ammunition against retailers in its goal to own online shopping through…

NCM Inks Deals With Shazam, Maker Studios

Also buying out the competition

National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly…

Robert Rodriguez Has a Prime Outlet for His Guilty Pleasures

Explains how he chooses his programming

Specs Who Robert Rodriguez Age 45 Accomplishments Filmmaker (From Dusk Till Dawn, Spy Kids and the upcoming Sin City: A Dame to Kill For); founder/chairman of El Rey network; creator of From Dusk…

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