Topic: Shazam

Fox Is Planning Major New Brand Partnerships and Integrations for Next Season

Including with Samsung and Shazam

Fox's 2016-17 schedule is packed with familiar brands like Lethal Weapon and 24 (which is being rebooted as 24: Legacy), but those shows didn't just score pickups because they might…

ESPN The Magazine Teamed With Gatorade for This Mysterious, Tech-Savvy 'Body Issue' Cover

Shazam reveals code-covered star

ESPN The Magazine has eight main covers this week for its annual Body Issue. They feature NFL player Vince Wilfork, soccer star Christen Press, MMA fighter Conor McGregor and three-time NBA…

Coors Light Is Offering Neighborhood-Specific Mobile Music to New Yorkers

Brew brand partners with Shazam and Intersection

New York is a metropolis where residents take pleasure in walking from neighborhood to neighborhood, exploring the plethora of sights and sounds the city has to offer. In the coming…

Coke Zero's 'Drinkable Advertising' Push Looks to Get Millennials Sampling

ESPN College GameDay shows off Shazam integration

Coke Zero usually likes to promote how it tastes, but the brand's newest round of multichannel marketing aimed at millennials is largely focused on how the drink sounds. In a continuation…

Esquire Launches an Expansive, Paid Digital Archive to Mark Its 1,000th Issue

Making old content profitable again

For its 1,000th issue, Esquire is reaching back into its storied past. Esquire debuted in the autumn of 1933 with contributions from Ernest Hemingway, John Dos Passos and Dashiell Hammett. Over…

Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans

Thirsty, Indiana?

Here's a fun way for brands to dole out product samples. As part of its sponsorship of this weekend's NCAA Men's Final Four competition, Coke Zero and Ogilvy & Mather…

How Subaru and Shazam Helped Make Odessa a Star

Music exec used app to discover folk singer

It's rare that ads make the artist, but in the case of singer-songwriter Odessa, it was in fact just that—a TV commercial for Subaru launched her career. The automaker's "Flat Tire"…

Shazam Will Make Its Smartwatches Debut Later This Year

Music app looks to become more ubiquitous

Shazam has designs on reaching a much broader audience through platforms beyond smartphones. The music-and-TV app later this year will include functionalities on smartwatches, the company revealed today at Mobile…

Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs

Pepsi will sell Katy Perry merchandise

When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring. And amid the spike in tweets, they'll be able…

Rainn Wilson Shares His Favorite Super Bowl Ad (He Just Can't Remember What It's For)

Backstrom star can definitely name his top podcasts, though

Specs Who Rainn Wilson Age 49 Claim to Fame Stars as detective Everett Backstrom on the new Fox series Backstrom (Thursdays at 9); co-creator of the SoulPancake website and YouTube channel Base Los Angeles Twitter @rainnwilson What's…