Topic: Shark Week

Nielsen: 29 Percent of TV Ratings Impacted by Twitter

Study tries to establish causal relationship between social and GRPs

In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in…

Tide's Shark Week Twitter Vine Is Bloody Good

Volkswagen, Weather Channel also jump

When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week. And yet marketers of the Procter & Gamble…

Lovely, Sweet, Innocent Seal Bites It in Discovery's Shark Week Ad

Snuffy gets snuffed out

The Discovery Channel is already promoting Shark Week, which doesn't happen until August, but the first ad is a doozy. It features a fake local news broadcast about an injured…

VW Beetle Turned Into Underwater Shark Cage for Shark Week

Drive it around the ocean floor

Volkswagen's shark-cage Beetle, built by Deutsch and MediaCom for a recent promotional tie-in with the 25th anniversary of Shark Week on the Discovery Channel, looks aqua-futuristic in the video below…

Discovery Already Chumming the Waters for Shark Week

Bait-themed ads tout Aug. 12 premiere

Shark Week doesn't kick off until Aug. 12, but Discovery is trying to frighten you with promos well in advance. Remarkably, it's the 25th anniversary of Shark Week this year.…