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Topic: Shark Week

Lovely, Sweet, Innocent Seal Bites It in Discovery's Shark Week Ad Snuffy gets snuffed out

The Discovery Channel is already promoting Shark Week, which doesn't happen until August, but the first ad is a doozy. It features a fake local news broadcast about an injured…

June 27, 2013, 7:33 AM EDT

VW Beetle Turned Into Underwater Shark Cage for Shark Week Drive it around the ocean floor

Volkswagen's shark-cage Beetle, built by Deutsch and MediaCom for a recent promotional tie-in with the 25th anniversary of Shark Week on the Discovery Channel, looks aqua-futuristic in the video below…

August 21, 2012, 8:32 AM EDT

Discovery Already Chumming the Waters for Shark Week Bait-themed ads tout Aug. 12 premiere

Shark Week doesn't kick off until Aug. 12, but Discovery is trying to frighten you with promos well in advance. Remarkably, it's the 25th anniversary of Shark Week this year.…

July 20, 2012, 2:12 PM EDT

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