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Topic: Sharethrough

Study: 69% of Marketers Believe That Native Advertising Is Valuable But how big the impact is still in question

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part…

August 7, 2014, 10:53 AM EDT

Native Advertising Wasn't Really So Viral in 2013 New Sharethrough report shows how few sponsored stories popped

Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps…

December 23, 2013, 12:00 AM EST

6 Companies That Are Trying to Solve the Native Ad Scaling Issue More automation can mean less advertiser control

As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists…

December 9, 2013, 10:15 PM EST

Yahoo’s New In-Stream Ads Are Dominated by Direct-Response Marketing Brands Like LowerMyBills Quickly Flocking to Native

When Yahoo introduced native advertising in April, CEO Marissa Mayer boasted that its new in-stream ads would be “every bit as personalized and engaging” as the editorial content around them. But…

September 30, 2013, 9:49 PM EDT

Sharethrough Scales Up Its Native Ads Extends its version of Sponsored Stories to mobile sites

A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr…

May 7, 2013, 9:00 AM EDT

Google Ventures Leads $1.875 Million Funding Round in Native Mobile Ad Startup Namo Media to focus on in-feed in-app ads

A lot of investor money has flowed to mobile ad startups, but much has been siphoned toward companies working on how to better target mobile ads or build ties between…

March 18, 2013, 3:38 PM EDT

Sharethrough Launches Own Take on Sponsored Stories Lets advertisers run branded content as in-feed ads

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is…

February 25, 2013, 9:01 AM EST

Sharethrough Grabs $5 Million in Funding for Native Ad Push Video advertising platform going after premium publishers

Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell…

October 11, 2012, 1:57 PM EDT

Sharethrough Promises Video Ads That Look Like Content New video ad platform looks to tap into 'native' trend

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads…

September 26, 2012, 10:00 AM EDT

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