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P&G Ads Are Taking Olympic Gold and Facebook Users Love Skiing Winter Games data roundup

Here comes the Olympics data. AceMetrix today unveiled numbers that bode extremely well for Procter & Gamble, which takes the top three spots in its Top 10 rankings for Winter…

February 13, 2014, 6:10 PM EST

ShareThis Lands Acquisition, $23 Million Funding Round to Boost Mobile Business Picks up in-app sharing platform Socialize

As just about every company at the intersection of advertising and technology races to establish or advance its mobile business, social sharing platform ShareThis has quickened its pace with overlapping…

March 20, 2013, 7:30 AM EDT

ShareThis Shares Sharing Data Social platform launches new measurement standard

It’s safe to say few in digital advertising believe in the click as a strong gauge of effectiveness, be it advertising or content. Yet attempts to replace it—engagement, influence, impressions,…

November 17, 2011, 6:34 AM EST

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