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Topic: Shape

Type
NFL’s Presence Continues to Grow Among Women, and Marketers Are Taking Note Shape magazine is co-hosting a big bash

Football isn’t just for guys, and marketers are getting wise to it. Joining the lineup of historically testosterone-fueled Super Bowl parties this year is one co-hosted by Shape, a women’s magazine;…

January 26, 2014, 8:53 PM EST

Could the FTC Go After Publishers for Carrying Deceptive Ads? To what extent is media expected to interpret?

After the Federal Trade Commission’s hammer came down earlier this month on deceptive weight-loss aids, settling with Sensa and others for a record $34 million and updating its 10-year-old media…

January 19, 2014, 9:30 PM EST

First Mover: Carolyn Bekkedahl After startup life, Meredith’s digital svp is glad to be back at a ‘real business’

Specs Age 52 New gig Svp, digital media, Meredith Old gig Chief revenue officer, Gilt City You spent many years in magazine sales before jumping to the digital media and startup world a few…

November 5, 2012, 12:01 AM EST

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