Topic: Shakira

State Farm Signs On as Lead Sponsor of Billboard Latin Music Awards on Telemundo

2015 show includes simulcast on NBC Universo

State Farm is back as the title sponsor of Thursday's Billboard Latin Music Awards. The awards show airs on Telemundo with a simulcast on NBC Universo, the NBCU cable network that…

These Are the Top 10 Brands That Nailed Social Video in 2014

World Cup advertisers dominate the list

Activia, Samsung, Nike and Coca-Cola are among the brands that created this year's best social and viral videos, according to new data from Unruly Media. Unsurprisingly, this year's chart is dominated…

See the Ad That Just Eclipsed Volkswagen's 'The Force' as the Most Shared Ever

Activia ends Darth's three-year run

The mighty Empire has fallen … thanks to some yogurt. Deutsch/LA's 2011 Super Bowl spot "The Force" for Volkswagen, which enjoyed an astonishing 41-month reign as the most shared ad of…

Shakira Follows Up Hugely Popular 2010 World Cup Theme With 'La La La'

Activia sponsors singer's newest global hit

Shakira, whose last World Cup theme song practically conquered the planet, is back and hoping to dominate again as the games shift closer to home. The Colombian singer, responsible for 2010's…

Activia Shows That Inside Shakira's Famous Stomach Are ... More Shakiras!

Doing the world's most literal belly dance

Activia managed to drag Shakira out of wherever she's been hiding and put her in the brand's new "Dare to Feel Good" ad, which gives us an interesting and cartoonishly…

The Voice Soars With Unilever Sponsorship

NBC in the ‘Clear’ with shampoo brand deal

CeeLo Green may be flaking on The Voice, but a new sponsorship deal ensures that fans of NBC’s musical competition series won’t be left scratching their heads. As it prepares to…

Broadcast Boom Lifts NBCU in Q4

Cable unit lags on poor ratings, lower ad sales revenues

Hours after Comcast shocked analysts by announcing it would accelerate its buyout of General Electric’s remaining stake in NBCUniversal, Brian Roberts affirmed that “the opportunities for growth and value-creation available…