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Topic: Shakira

Shakira Follows Up Hugely Popular 2010 World Cup Theme With 'La La La' Activia sponsors singer's newest global hit

Shakira, whose last World Cup theme song practically conquered the planet, is back and hoping to dominate again as the games shift closer to home. The Colombian singer, responsible for 2010's…

May 30, 2014, 11:10 AM EDT

Activia Shows That Inside Shakira's Famous Stomach Are ... More Shakiras! Doing the world's most literal belly dance

Activia managed to drag Shakira out of wherever she's been hiding and put her in the brand's new "Dare to Feel Good" ad, which gives us an interesting and cartoonishly…

March 18, 2014, 10:46 AM EDT

The Voice Soars With Unilever Sponsorship NBC in the ‘Clear’ with shampoo brand deal

CeeLo Green may be flaking on The Voice, but a new sponsorship deal ensures that fans of NBC’s musical competition series won’t be left scratching their heads. As it prepares to…

February 24, 2014, 12:51 PM EST

Broadcast Boom Lifts NBCU in Q4 Cable unit lags on poor ratings, lower ad sales revenues

Hours after Comcast shocked analysts by announcing it would accelerate its buyout of General Electric’s remaining stake in NBCUniversal, Brian Roberts affirmed that “the opportunities for growth and value-creation available…

February 13, 2013, 1:04 PM EST

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